nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A review of industrial market segmentation research and a proposal for an integrated segmentation framework
|
Chéron, E.J. |
|
1985 |
2 |
2 |
p. 101-115 15 p. |
artikel |
2 |
A second generation of multivariate analysis
|
Laurent, Gilles |
|
1985 |
2 |
2 |
p. 146-149 4 p. |
artikel |
3 |
Buying power between retailers and manufacturers of consumer goods in Switzerland
|
Kucher, Eckhard |
|
1985 |
2 |
2 |
p. 144-146 3 p. |
artikel |
4 |
Call for papers
|
|
|
1985 |
2 |
2 |
p. 77-78 2 p. |
artikel |
5 |
East-West trade, industrial cooperation and technology transfer
|
Paliwoda, Stanley J. |
|
1985 |
2 |
2 |
p. 143-144 2 p. |
artikel |
6 |
Marketing by agreement, a cross-cultural approach to business negotiation
|
Graham, John L. |
|
1985 |
2 |
2 |
p. 149-151 3 p. |
artikel |
7 |
Perceived risk and information search. A systematic meta-analysis of the empirical evidence
|
Gemünden, Hans Georg |
|
1985 |
2 |
2 |
p. 79-100 22 p. |
artikel |
8 |
The Bielefeld conference
|
Wierenga, Berend |
|
1985 |
2 |
2 |
p. 75-76 2 p. |
artikel |
9 |
The effects of price and message-sidedness on confidence in product and advertisement with personal involvement as a mediator variable
|
Chebat, Jean-Charles |
|
1985 |
2 |
2 |
p. 129-141 13 p. |
artikel |
10 |
Variety seeking, market partitioning and segmentation
|
Givon, Moshe |
|
1985 |
2 |
2 |
p. 117-127 11 p. |
artikel |