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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
11 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Advertisement Contents Direct |
2002 |
19 | 3 |
p. II- 1 p. |
article |
||
| 2 | Advertisement Science Direct |
2002 |
19 | 3 |
p. I- 1 p. |
article |
||
| 3 | A taxonomy of differences between consumers for market segmentation |
Bock, Timothy |
2002 |
19 | 3 |
p. 215-224 10 p. |
article |
|
| 4 | Disaggregate market share response models |
DeSarbo, Wayne S. |
2002 |
19 | 3 |
p. 253-266 14 p. |
article |
|
| 5 | 2001 IJRM Best Article Award |
2002 |
19 | 3 |
p. 303- 1 p. |
article |
||
| 6 | International market segmentation: issues and perspectives |
Steenkamp, Jan-Benedict E.M |
2002 |
19 | 3 |
p. 185-213 29 p. |
article |
|
| 7 | Introduction to the Special Issue on Market Segmentation |
Wedel, Michel |
2002 |
19 | 3 |
p. 181-183 3 p. |
article |
|
| 8 | Retail segmentation using artificial neural networks |
Boone, Derrick S. |
2002 |
19 | 3 |
p. 287-301 15 p. |
article |
|
| 9 | Segmenting consumers using multiple-category purchase data |
Heilman, Carrie M. |
2002 |
19 | 3 |
p. 225-252 28 p. |
article |
|
| 10 | Special Issue on Market Segmentation |
2002 |
19 | 3 |
p. vi- 1 p. |
article |
||
| 11 | The dynamics of value segments: modeling framework and empirical illustration |
Brangule-Vlagsma, Kristine |
2002 |
19 | 3 |
p. 267-285 19 p. |
article |
11 results found