| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Counterfeiters in Online Marketplaces: Stealing Your Sales or Sharing Your Costs
|
Sun, Jiong
|
|
|
96 |
2 |
p. 189-202
|
artikel
|
| 2 |
Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising
|
Mead, James A.
|
|
|
96 |
2 |
p. 282-296
|
artikel
|
| 3 |
Executive Summaries
|
|
|
|
96 |
2 |
p. P1-P6
|
artikel
|
| 4 |
FM ii: Copyright/ ID Statement
|
|
|
|
96 |
2 |
p. ii
|
artikel
|
| 5 |
How the COVID-19 Pandemic May Change the World of Retailing
|
Roggeveen, Anne L.
|
|
|
96 |
2 |
p. 169-171
|
artikel
|
| 6 |
Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons
|
Desmichel, Perrine
|
|
|
96 |
2 |
p. 203-219
|
artikel
|
| 7 |
Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions
|
Robertson, Thomas S.
|
|
|
96 |
2 |
p. 172-177
|
artikel
|
| 8 |
Premiums Paid for What You Believe In: The Interactive Roles of Price Promotion and Cause Involvement on Consumer Response
|
Kim, Claire Heeryung
|
|
|
96 |
2 |
p. 235-250
|
artikel
|
| 9 |
Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice
|
Chen, Huan
|
|
|
96 |
2 |
p. 266-281
|
artikel
|
| 10 |
The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money
|
Xu, Xiaobing
|
|
|
96 |
2 |
p. 178-188
|
artikel
|
| 11 |
The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases
|
Lu, Zhi
|
|
|
96 |
2 |
p. 220-234
|
artikel
|
| 12 |
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing
|
Choi, Jungsil
|
|
|
96 |
2 |
p. 251-265
|
artikel
|
Tijdschrift beschrijving