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Journal description
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11 results found
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title
author
magazine
year
volume
issue
page(s)
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1
Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers’ Evaluations
Verma, Swati
2019
95
3
p. 99-108
article
2
By-Brand or By-Category? The Effect of Display Format on Brand Extension Evaluation
Zheng, Xiaoying
2019
95
3
p. 76-85
article
3
Diversity in Publication and Award Winners!
Roggeveen, Anne L.
2019
95
3
p. 1-2
article
4
Do Mystery Shoppers Really Predict Customer Satisfaction and Sales Performance?
Blessing, Gerald
2019
95
3
p. 47-62
article
5
Executive Summaries
2019
95
3
p. P1-P5
article
6
FM ii: Copyright/ ID Statement
2019
95
3
p. ii
article
7
Loyalty Formation for Different Customer Journey Segments
Herhausen, Dennis
2019
95
3
p. 9-29
article
8
More Than Aesthetic: Visual Boundaries and Perceived Variety
Wen, Na
2019
95
3
p. 86-98
article
9
Responsible Research in Retailing: Is Your Research Really Useful?
Bolton, Ruth N.
2019
95
3
p. 3-8
article
10
Sensitivity to Ulterior Motives in Retail Settings: The Moderating Role of Dual-Identity versus Sole-Identity Consumers
Main, Kelley J.
2019
95
3
p. 63-75
article
11
The Effects of Retail Banner Standardization on the Performance of Global Retailers
Nath, Pravin
2019
95
3
p. 30-46
article
11 results found
Koninklijke Bibliotheek -
National Library of the Netherlands