| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice
|
Davis, Derick F.
|
|
2016
|
92 |
1 |
p. 1-12
12 p.
|
artikel
|
| 2 |
Copyright/ ID Statement
|
|
|
2016
|
92 |
1 |
p. ii-
1 p.
|
artikel
|
| 3 |
Do Digital Displays Enhance Sales? Role of Retail Format and Message Content
|
Roggeveen, Anne L.
|
|
2016
|
92 |
1 |
p. 122-131
10 p.
|
artikel
|
| 4 |
Executive Summaries
|
|
|
2016
|
92 |
1 |
p. P1-P7
nvt p.
|
artikel
|
| 5 |
Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?
|
Hagtvedt, Henrik
|
|
2016
|
92 |
1 |
p. 56-64
9 p.
|
artikel
|
| 6 |
Identifying Demand Effects in a Large Network of Product Categories
|
Gelper, Sarah
|
|
2016
|
92 |
1 |
p. 25-39
15 p.
|
artikel
|
| 7 |
Impact of Healthy Alternatives on Consumer Choice: A Balancing Act
|
Trivedi, Minakshi
|
|
2016
|
92 |
1 |
p. 65-82
18 p.
|
artikel
|
| 8 |
Measuring the Impact of Price Guarantees on Bidding in Consumer Online Auctions
|
Haruvy, Ernan
|
|
2016
|
92 |
1 |
p. 96-108
13 p.
|
artikel
|
| 9 |
Music Congruity Effects on Product Memory, Perception, and Choice
|
North, Adrian C.
|
|
2016
|
92 |
1 |
p. 83-95
13 p.
|
artikel
|
| 10 |
Saving on Discounts through Accurate Sensing – Salespeople's Estimations of Customer Price Importance and Their Effects on Negotiation Success
|
Alavi, Sascha
|
|
2016
|
92 |
1 |
p. 40-55
16 p.
|
artikel
|
| 11 |
The Out-of-Stock (OOS) Effect on Choice Shares of Available Options
|
Huang, Yunhui
|
|
2016
|
92 |
1 |
p. 13-24
12 p.
|
artikel
|
| 12 |
Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size
|
Yao, Jun
|
|
2016
|
92 |
1 |
p. 109-121
13 p.
|
artikel
|
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