| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment
|
Pauwels, Koen
|
|
|
91 |
2 |
p. 182-197
|
artikel
|
| 2 |
Copyright/ ID Statement
|
|
|
|
91 |
2 |
p. ii
|
artikel
|
| 3 |
Editorial
|
Brown, Steven P.
|
|
|
91 |
2 |
p. 171
|
artikel
|
| 4 |
Executive Summaries
|
|
|
|
91 |
2 |
p. P1-P9
|
artikel
|
| 5 |
From Multi-Channel Retailing to Omni-Channel Retailing
|
Verhoef, Peter C.
|
|
|
91 |
2 |
p. 174-181
|
artikel
|
| 6 |
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
|
Herhausen, Dennis
|
|
|
91 |
2 |
p. 309-325
|
artikel
|
| 7 |
On the Go: How Mobile Shopping Affects Customer Purchase Behavior
|
Wang, Rebecca Jen-Hui
|
|
|
91 |
2 |
p. 217-234
|
artikel
|
| 8 |
Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance
|
Rapp, Adam
|
|
|
91 |
2 |
p. 358-369
|
artikel
|
| 9 |
Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type
|
Emrich, Oliver
|
|
|
91 |
2 |
p. 326-342
|
artikel
|
| 10 |
Social Contagion and Customer Adoption of New Sales Channels
|
Bilgicer, Tolga
|
|
|
91 |
2 |
p. 254-271
|
artikel
|
| 11 |
Substitution or Promotion? The Impact of Price Discounts on Cross-Channel Sales of Digital Movies
|
Gong, Jing
|
|
|
91 |
2 |
p. 343-357
|
artikel
|
| 12 |
The Hare and the Tortoise: Do Earlier Adopters of Online Channels Purchase More?
|
Li, Jing
|
|
|
91 |
2 |
p. 289-308
|
artikel
|
| 13 |
The Impact of Cross-Channel Integration on Retailers’ Sales Growth
|
Cao, Lanlan
|
|
|
91 |
2 |
p. 198-216
|
artikel
|
| 14 |
The Impact of Different Touchpoints on Brand Consideration
|
Baxendale, Shane
|
|
|
91 |
2 |
p. 235-253
|
artikel
|
| 15 |
The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?
|
Melis, Kristina
|
|
|
91 |
2 |
p. 272-288
|
artikel
|
| 16 |
2015 William R. Davidson Awards
|
|
|
|
91 |
2 |
p. 173
|
artikel
|
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