| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience
|
Frank, Björn
|
|
2014
|
90 |
4 |
p. 567-586
20 p.
|
article
|
| 2 |
An Empirical Investigation of Composite Product Choice
|
Desai, Kalpesh Kaushik
|
|
2014
|
90 |
4 |
p. 493-510
18 p.
|
article
|
| 3 |
A Network Bidder Behavior Model in Online Auctions: A Case of Fine Art Auctions
|
Dass, Mayukh
|
|
2014
|
90 |
4 |
p. 445-462
18 p.
|
article
|
| 4 |
Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings
|
Wirtz, Jochen
|
|
2014
|
90 |
4 |
p. 463-480
18 p.
|
article
|
| 5 |
Copyright/ ID Statement
|
|
|
2014
|
90 |
4 |
p. ii-
1 p.
|
article
|
| 6 |
Do Retailers Benefit from Deploying Customer Analytics?
|
Germann, Frank
|
|
2014
|
90 |
4 |
p. 587-593
7 p.
|
article
|
| 7 |
Executive Summaries
|
|
|
2014
|
90 |
4 |
p. P1-P7
nvt p.
|
article
|
| 8 |
From the Editor: Reflections on the 2012–2014 period
|
Ganesan, Shankar
|
|
2014
|
90 |
4 |
p. 443-444
2 p.
|
article
|
| 9 |
Gift Cards and Gifted Cash: The Impact of Fit between Gift Type and Message Construal
|
Yao, Qing
|
|
2014
|
90 |
4 |
p. 481-492
12 p.
|
article
|
| 10 |
Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts
|
Orth, Ulrich R.
|
|
2014
|
90 |
4 |
p. 524-537
14 p.
|
article
|
| 11 |
Selling Vertically Differentiated Products under One Roof or Two? A Signaling Model of a Retailer's Roof Policies
|
Zhang, Xubing
|
|
2014
|
90 |
4 |
p. 538-551
14 p.
|
article
|
| 12 |
Simple Decision Aids and Consumer Decision Making
|
Lurie, Nicholas H.
|
|
2014
|
90 |
4 |
p. 511-523
13 p.
|
article
|
| 13 |
The Recent versus The Out-Dated: An Experimental Examination of the Time-Variant Effects of Online Consumer Reviews
|
Jin, Liyin
|
|
2014
|
90 |
4 |
p. 552-566
15 p.
|
article
|
Journal description