| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”
|
Viswanathan, Madhubalan
|
|
2012
|
88 |
4 |
p. 556-562
7 p.
|
artikel
|
| 2 |
Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”
|
Baumgartner, Hans
|
|
2012
|
88 |
4 |
p. 563-566
4 p.
|
artikel
|
| 3 |
Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies
|
MacKenzie, Scott B.
|
|
2012
|
88 |
4 |
p. 542-555
14 p.
|
artikel
|
| 4 |
Copyright/ ID Statement
|
|
|
2012
|
88 |
4 |
p. ii-
1 p.
|
artikel
|
| 5 |
Executive Summaries
|
|
|
2012
|
88 |
4 |
p. P1-P6
nvt p.
|
artikel
|
| 6 |
Game-Theoretic Coordination Mechanisms in Distribution Channels: Integration and Extensions for Models Without Competition
|
Ingene, Charles A.
|
|
2012
|
88 |
4 |
p. 476-496
21 p.
|
artikel
|
| 7 |
How Retailers’ Recommendation and Return Policies Alter Product Evaluations
|
Kim, Junyong
|
|
2012
|
88 |
4 |
p. 528-541
14 p.
|
artikel
|
| 8 |
It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment
|
Choi, Pilsik
|
|
2012
|
88 |
4 |
p. 512-527
16 p.
|
artikel
|
| 9 |
On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth
|
Tuli, Kapil R.
|
|
2012
|
88 |
4 |
p. 447-461
15 p.
|
artikel
|
| 10 |
Product Category Pricing and Future Price Attractiveness: 99-Ending Pricing in a Memory-Based Context
|
Carver, James R.
|
|
2012
|
88 |
4 |
p. 497-511
15 p.
|
artikel
|
| 11 |
The Impact of a New Retail Brand In-Store Boutique and its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending
|
Netemeyer, Richard G.
|
|
2012
|
88 |
4 |
p. 462-475
14 p.
|
artikel
|
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