| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Choosing the Right Metrics to Maximize Profitability and Shareholder Value
|
Petersen, J. Andrew
|
|
2009
|
85 |
1 |
p. 95-111
17 p.
|
artikel
|
| 2 |
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
|
Ailawadi, Kusum L.
|
|
2009
|
85 |
1 |
p. 42-55
14 p.
|
artikel
|
| 3 |
Customer Experience Creation: Determinants, Dynamics and Management Strategies
|
Verhoef, Peter C.
|
|
2009
|
85 |
1 |
p. 31-41
11 p.
|
artikel
|
| 4 |
Customer Experience Management in Retailing: An Organizing Framework
|
Grewal, Dhruv
|
|
2009
|
85 |
1 |
p. 1-14
14 p.
|
artikel
|
| 5 |
Customer Experience Management in Retailing: Understanding the Buying Process
|
Puccinelli, Nancy M.
|
|
2009
|
85 |
1 |
p. 15-30
16 p.
|
artikel
|
| 6 |
Editorial Board
|
|
|
2009
|
85 |
1 |
p. ii-
1 p.
|
artikel
|
| 7 |
Executive Summaries
|
|
|
2009
|
85 |
1 |
p. P1-P6
nvt p.
|
artikel
|
| 8 |
Retailer Pricing and Competitive Effects
|
Kopalle, Praveen
|
|
2009
|
85 |
1 |
p. 56-70
15 p.
|
artikel
|
| 9 |
Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice
|
Ganesan, Shankar
|
|
2009
|
85 |
1 |
p. 84-94
11 p.
|
artikel
|
| 10 |
Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
|
Mantrala, Murali K.
|
|
2009
|
85 |
1 |
p. 71-83
13 p.
|
artikel
|
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