| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A potential win-win-win strategy when pruning the direct channel: Motivating retailers to migrate to a designated intermediary
|
Anand, Divya
|
|
|
101 |
1 |
p. 25-39
|
artikel
|
| 2 |
FM ii: Copyright/ ID Statement
|
|
|
|
101 |
1 |
p. ii
|
artikel
|
| 3 |
Friends or Enemies? The impact of partial competitor referral on consumer purchase
|
Zhao, Haichuan
|
|
|
101 |
1 |
p. 86-102
|
artikel
|
| 4 |
Lessons learned from the Kroger-Albertsons merger case
|
Fox, Edward J.
|
|
|
101 |
1 |
p. 138-152
|
artikel
|
| 5 |
Lost in translation? How multilingual packaging influences product evaluations by impeding consumers’ processing fluency
|
Hüttl-Maack, Verena
|
|
|
101 |
1 |
p. 68-85
|
artikel
|
| 6 |
Optimal exclusivity strategy for digital service on competing platforms with different installed bases
|
Chai, Zheng
|
|
|
101 |
1 |
p. 120-137
|
artikel
|
| 7 |
Paving the way for responsible retailing
|
Holtrop, Niels
|
|
|
101 |
1 |
p. 1-6
|
artikel
|
| 8 |
Pricing cues and retail competition
|
Krishnamoorthy, Anand
|
|
|
101 |
1 |
p. 55-67
|
artikel
|
| 9 |
The influence of the buy-now-pay-later payment mode on consumer spending decisions
|
Ashby, Rhys
|
|
|
101 |
1 |
p. 103-119
|
artikel
|
| 10 |
Too assertive to recommend: The effect of assertive tone on referral behavior
|
Deng, Huixin
|
|
|
101 |
1 |
p. 40-54
|
artikel
|
| 11 |
Understanding surprise: Toward a theory of surprise marketing
|
Guo, Wenjun Emma
|
|
|
101 |
1 |
p. 7-24
|
artikel
|
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