nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Books on the horizon
|
Dollinger, Mimi |
|
2011 |
54 |
3 |
p. 283-287 5 p. |
artikel |
2 |
Editorial Board
|
|
|
2011 |
54 |
3 |
p. CO2- 1 p. |
artikel |
3 |
How to inspire value-laden collaborative consumer-generated content
|
Muñiz Jr., Albert M. |
|
2011 |
54 |
3 |
p. 209-217 9 p. |
artikel |
4 |
Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers
|
Pitt, Leyland F. |
|
2011 |
54 |
3 |
p. 181-183 3 p. |
artikel |
5 |
Social media? Get serious! Understanding the functional building blocks of social media
|
Kietzmann, Jan H. |
|
2011 |
54 |
3 |
p. 241-251 11 p. |
artikel |
6 |
Social spending: Managing the social media mix
|
Weinberg, Bruce D. |
|
2011 |
54 |
3 |
p. 275-282 8 p. |
artikel |
7 |
The new WTP: Willingness to participate
|
Parent, Michael |
|
2011 |
54 |
3 |
p. 219-229 11 p. |
artikel |
8 |
The uninvited brand
|
Fournier, Susan |
|
2011 |
54 |
3 |
p. 193-207 15 p. |
artikel |
9 |
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
|
Kaplan, Andreas M. |
|
2011 |
54 |
3 |
p. 253-263 11 p. |
artikel |
10 |
UGIS: Understanding the nature of user-generated information systems
|
DesAutels, Philip |
|
2011 |
54 |
3 |
p. 185-192 8 p. |
artikel |
11 |
Unveiling user-generated content: Designing websites to best present customer reviews
|
Liu, Qianqian (Ben) |
|
2011 |
54 |
3 |
p. 231-240 10 p. |
artikel |
12 |
We’re all connected: The power of the social media ecosystem
|
Hanna, Richard |
|
2011 |
54 |
3 |
p. 265-273 9 p. |
artikel |