| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Books on the horizon
|
Dollinger, Mimi
|
|
2011
|
54 |
3 |
p. 283-287
5 p.
|
artikel
|
| 2 |
Editorial Board
|
|
|
2011
|
54 |
3 |
p. CO2-
1 p.
|
artikel
|
| 3 |
How to inspire value-laden collaborative consumer-generated content
|
Muñiz Jr., Albert M.
|
|
2011
|
54 |
3 |
p. 209-217
9 p.
|
artikel
|
| 4 |
Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers
|
Pitt, Leyland F.
|
|
2011
|
54 |
3 |
p. 181-183
3 p.
|
artikel
|
| 5 |
Social media? Get serious! Understanding the functional building blocks of social media
|
Kietzmann, Jan H.
|
|
2011
|
54 |
3 |
p. 241-251
11 p.
|
artikel
|
| 6 |
Social spending: Managing the social media mix
|
Weinberg, Bruce D.
|
|
2011
|
54 |
3 |
p. 275-282
8 p.
|
artikel
|
| 7 |
The new WTP: Willingness to participate
|
Parent, Michael
|
|
2011
|
54 |
3 |
p. 219-229
11 p.
|
artikel
|
| 8 |
The uninvited brand
|
Fournier, Susan
|
|
2011
|
54 |
3 |
p. 193-207
15 p.
|
artikel
|
| 9 |
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
|
Kaplan, Andreas M.
|
|
2011
|
54 |
3 |
p. 253-263
11 p.
|
artikel
|
| 10 |
UGIS: Understanding the nature of user-generated information systems
|
DesAutels, Philip
|
|
2011
|
54 |
3 |
p. 185-192
8 p.
|
artikel
|
| 11 |
Unveiling user-generated content: Designing websites to best present customer reviews
|
Liu, Qianqian (Ben)
|
|
2011
|
54 |
3 |
p. 231-240
10 p.
|
artikel
|
| 12 |
We’re all connected: The power of the social media ecosystem
|
Hanna, Richard
|
|
2011
|
54 |
3 |
p. 265-273
9 p.
|
artikel
|
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