| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
About the editors and authors
|
|
|
1991
|
30 |
3 |
p. 87-88
2 p.
|
artikel
|
| 2 |
Additional ISA resources
|
|
|
1991
|
30 |
3 |
p. 93-
1 p.
|
artikel
|
| 3 |
Export selling practices in the instrument industry
|
Ontko, John F.
|
|
1991
|
30 |
3 |
p. 75-80
6 p.
|
artikel
|
| 4 |
How promotional efforts can play a valuable role in introducing technological enhancements, innovations, and breakthroughs
|
Loeffler, Robert
|
|
1991
|
30 |
3 |
p. 23-27
5 p.
|
artikel
|
| 5 |
How to use psychology's rules of learning to increase sales
|
Pressley, Milton M.
|
|
1991
|
30 |
3 |
p. 55-59
5 p.
|
artikel
|
| 6 |
Industrial distributors— The overlooked dimension in instrument marketing
|
Roser, Hugh N.
|
|
1991
|
30 |
3 |
p. 41-44
4 p.
|
artikel
|
| 7 |
International (strategic?) marketing and sales
|
Roser, Hugh N.
|
|
1991
|
30 |
3 |
p. 5-7
3 p.
|
artikel
|
| 8 |
Marketing approaches used by high-tech firms
|
Traynor, Kenneth
|
|
1991
|
30 |
3 |
p. 29-34
6 p.
|
artikel
|
| 9 |
Marketing complex technical products: The importance of intangible attributes
|
Shaw, Jim
|
|
1991
|
30 |
3 |
p. 45-53
9 p.
|
artikel
|
| 10 |
Market planning in a high-tech environment
|
Maclnnis, Michael
|
|
1991
|
30 |
3 |
p. 13-21
9 p.
|
artikel
|
| 11 |
Memo from the advising editor
|
Hirasaki, Parrish N.
|
|
1991
|
30 |
3 |
p. 1-
1 p.
|
artikel
|
| 12 |
The EC challenge
|
Cooper, Garey L.
|
|
1991
|
30 |
3 |
p. 69-74
6 p.
|
artikel
|
| 13 |
The manufacturer and sales representative: Partnership of the 1990s
|
Wingo, Bill
|
|
1991
|
30 |
3 |
p. 35-39
5 p.
|
artikel
|
| 14 |
The next ten years… some thoughts on strategic marketing in the '90s
|
Yaron, Nick
|
|
1991
|
30 |
3 |
p. 9-12
4 p.
|
artikel
|
| 15 |
The United States in the world marketplace: Past, present, and future
|
O'Connor, Thomas S.
|
|
1991
|
30 |
3 |
p. 61-67
7 p.
|
artikel
|
| 16 |
Using expert systems in industrial marketing
|
Stevenson, T.H.
|
|
1991
|
30 |
3 |
p. 81-86
6 p.
|
artikel
|
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