| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Activist engagement and industry-level change: Adoption of new practices by observing firms
|
Taylor, Kelsey M.
|
|
|
92 |
C |
p. 295-306
|
artikel
|
| 2 |
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
|
Bag, Surajit
|
|
|
92 |
C |
p. 178-189
|
artikel
|
| 3 |
Beyond research method to research collaboration: Research co-production relationships with practitioners
|
Young, Louise
|
|
|
92 |
C |
p. 244-253
|
artikel
|
| 4 |
Blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
|
Aspara, Jaakko
|
|
|
92 |
C |
p. 76-77
|
artikel
|
| 5 |
Business-to-business marketing research: Assessing readability and discussing relevance to practitioners
|
Dziubaniuk, Olga
|
|
|
92 |
C |
p. 217-231
|
artikel
|
| 6 |
Developing and leveraging platforms in a traditional industry: An orchestration and co-creation perspective
|
Tian, Jiamian
|
|
|
92 |
C |
p. 14-33
|
artikel
|
| 7 |
Developing benchmarks to capture relative performance for sales force incentives decisions: Lessons from B2B insurance industry
|
Agnihotri, Raj
|
|
|
92 |
C |
p. 55-71
|
artikel
|
| 8 |
Dissolution of franchise relationships: Intention, behavior, and the role of uncertainty
|
Jindal, Rupinder P.
|
|
|
92 |
C |
p. 140-153
|
artikel
|
| 9 |
Does a green supply chain improve corporate reputation? Empirical evidence from European manufacturing sectors
|
Quintana-García, Cristina
|
|
|
92 |
C |
p. 344-353
|
artikel
|
| 10 |
Do global firms increase their environmental disclosure and performance? Symbolic versus effective operations and the moderating role of liability of origin. Legitimation implications
|
Ellimäki, Pia
|
|
|
92 |
C |
p. 354-363
|
artikel
|
| 11 |
Editorial Board
|
|
|
|
92 |
C |
p. IFC
|
artikel
|
| 12 |
Editorial Board Continued
|
|
|
|
92 |
C |
p. i-ii
|
artikel
|
| 13 |
Effectiveness of contracts in marketing exchange relationships: A meta-analytic review
|
Crosno, Jody
|
|
|
92 |
C |
p. 122-139
|
artikel
|
| 14 |
Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm size
|
Bachmann, Jan-Thomas
|
|
|
92 |
C |
p. 87-100
|
artikel
|
| 15 |
Experienced professionals and doctoral study: A performative agenda
|
Kelly, Simon
|
|
|
92 |
C |
p. 232-243
|
artikel
|
| 16 |
Exploring the market side of corporate environmentalism: Reputation, legitimacy and stakeholders' engagement
|
Martín-de Castro, Gregorio
|
|
|
92 |
C |
p. 289-294
|
artikel
|
| 17 |
Global perspectives of sales enablement: Constituents, services, and goals
|
Peterson, Robert M.
|
|
|
92 |
C |
p. 154-162
|
artikel
|
| 18 |
Introduction article to the Special Issue/Editorial
|
|
|
|
92 |
C |
p. 215-216
|
artikel
|
| 19 |
Leveraging stakeholder networks with outside-in marketing
|
Petersen, J. Andrew
|
|
|
92 |
C |
p. 72-75
|
artikel
|
| 20 |
Linking joint value creation to the interplay of competition and cooperation: A fuzzy set approach
|
Santos, Jose Novais
|
|
|
92 |
C |
p. 45-54
|
artikel
|
| 21 |
Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry
|
Debenedetti, Alain
|
|
|
92 |
C |
p. 332-343
|
artikel
|
| 22 |
Outsourcers’ control mechanisms, vendors’ contract schemas, and project performance in cross-border IT outsourcing: A vendor’s perspective
|
Wei, Zelong
|
|
|
92 |
C |
p. 202-214
|
artikel
|
| 23 |
R&D, networking expenses, and firm performance: An integration of the inside-out and outside-in perspectives
|
Liu, Jinxin
|
|
|
92 |
C |
p. 111-121
|
artikel
|
| 24 |
Rethinking the theory-practice divide: How academia-industry collaboration contributes to theorising
|
Crespin-Mazet, Florence
|
|
|
92 |
C |
p. 277-288
|
artikel
|
| 25 |
Strategic enablers of service-sales ambidexterity: A preliminary framework and research agenda
|
Shiue, William
|
|
|
92 |
C |
p. 78-86
|
artikel
|
| 26 |
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
|
Vesal, Mahdi
|
|
|
92 |
C |
p. 321-331
|
artikel
|
| 27 |
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform
|
Yuan, Chunlin
|
|
|
92 |
C |
p. 101-110
|
artikel
|
| 28 |
Teaching-practice as a critical bridge for narrowing the research-practice gap
|
Kriz, Anton
|
|
|
92 |
C |
p. 254-266
|
artikel
|
| 29 |
The ambidextrous patterns for managing technological and marketing innovation
|
Zhang, Shaoling Katee
|
|
|
92 |
C |
p. 34-44
|
artikel
|
| 30 |
The role of customer entertainment in B2B sales strategy: Comparative insights from professional buyers and salespeople
|
Oakley, Jared
|
|
|
92 |
C |
p. 190-201
|
artikel
|
| 31 |
Understanding the impact of symbolic and substantive environmental actions on organizational reputation
|
Truong, Yann
|
|
|
92 |
C |
p. 307-320
|
artikel
|
| 32 |
Unpacking value creation and capture in B2B relationships
|
Minerbo, Claudio
|
|
|
92 |
C |
p. 163-177
|
artikel
|
| 33 |
When institutional logics meet: Alignment and misalignment in collaboration between academia and practitioners
|
Ingstrup, Mads Bruun
|
|
|
92 |
C |
p. 267-276
|
artikel
|
| 34 |
Zooming in on co-creation practices of international franchisors
|
Ghantous, Nabil
|
|
|
92 |
C |
p. 1-13
|
artikel
|
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