no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
An antecedent and contingent outcome model of fail fast strategy in sales force management
|
Friend, Scott B. |
|
|
87 |
C |
p. 106-116 |
article |
2 |
Business relationships in the industrial network literature: Three approaches and their underlying assumptions
|
Ojansivu, Ilkka |
|
|
87 |
C |
p. 181-195 |
article |
3 |
Charting the reach and contribution of IMP literature in other disciplines: A bibliometric analysis
|
Aramo-Immonen, Heli |
|
|
87 |
C |
p. 47-62 |
article |
4 |
Customer value propositions: Value co-creation
|
Sheth, Jagdish N. |
|
|
87 |
C |
p. 312-315 |
article |
5 |
Editorial Board
|
|
|
|
87 |
C |
p. IFC |
article |
6 |
Editorial Board Continued
|
|
|
|
87 |
C |
p. i-ii |
article |
7 |
From promise to perspective: Reconsidering value propositions from a service-dominant logic orientation
|
Vargo, Stephen L. |
|
|
87 |
C |
p. 309-311 |
article |
8 |
From the Editors-in-Chief: Thanks to reviewers
|
Lindgreen, Adam |
|
|
87 |
C |
p. 1 |
article |
9 |
Hegemony in asymmetric customer-supplier relationships
|
Johnsen, Rhona E. |
|
|
87 |
C |
p. 63-75 |
article |
10 |
How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics
|
Ranta, Valtteri |
|
|
87 |
C |
p. 291-305 |
article |
11 |
How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
|
Liu, Yi |
|
|
87 |
C |
p. 18-30 |
article |
12 |
Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence
|
Guenther, Miriam |
|
|
87 |
C |
p. 76-89 |
article |
13 |
Justice in inter-organizational relationships: A literature review and future research agenda
|
Bouazzaoui, Meriem |
|
|
87 |
C |
p. 128-137 |
article |
14 |
Mixed effects of business and political ties in planning flexibility: Insights from Turkey
|
Yeniaras, Volkan |
|
|
87 |
C |
p. 208-224 |
article |
15 |
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
|
Hossain, Tasnim M. Taufique |
|
|
87 |
C |
p. 225-241 |
article |
16 |
Relationship satisfaction: An overlooked marketing channel safeguard
|
Brown, James R. |
|
|
87 |
C |
p. 171-180 |
article |
17 |
Salesperson influence tactics and the buying agent purchase decision: Mediating role of buying agent trust of the salesperson and moderating role of buying agent regulatory orientation focus
|
Hartmann, Nathaniel |
|
|
87 |
C |
p. 31-46 |
article |
18 |
The dynamics of customer value propositions: An outside-in perspective
|
Day, George S. |
|
|
87 |
C |
p. 316-319 |
article |
19 |
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis
|
Mishra, Sagarika |
|
|
87 |
C |
p. 264-275 |
article |
20 |
“The more, the merrier” or “less is more”? How the number of issues addressed in B2B sales negotiations affects dyadic and seller economic outcomes
|
Geiger, Ingmar |
|
|
87 |
C |
p. 90-105 |
article |
21 |
The multiple levels of trust when selecting suppliers – Insights from an automobile manufacturer
|
(Pazirandeh) Arvidsson, Ala |
|
|
87 |
C |
p. 138-149 |
article |
22 |
The role of supplier performance evaluations in mitigating risk: Assessing evaluation processes and behaviors
|
Hawkins, Timothy G. |
|
|
87 |
C |
p. 2-17 |
article |
23 |
Toward a comprehensive framework of value proposition development: From strategy to implementation
|
Payne, Adrian |
|
|
87 |
C |
p. 244-255 |
article |
24 |
Triangulation in industrial qualitative case study research: Widening the scope
|
Farquhar, Jillian |
|
|
87 |
C |
p. 160-170 |
article |
25 |
Try taking your value proposition seriously - Why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
|
Lanning, Michael J. |
|
|
87 |
C |
p. 306-308 |
article |
26 |
Understanding and managing customer value propositions: Introduction to the special issue
|
Eggert, Andreas |
|
|
87 |
C |
p. 242-243 |
article |
27 |
Unlocking solution provision competence in knowledge-intensive business service firms
|
Siahtiri, Vida |
|
|
87 |
C |
p. 117-127 |
article |
28 |
Value propositions as market-shaping devices: A qualitative comparative analysis
|
Nenonen, Suvi |
|
|
87 |
C |
p. 276-290 |
article |
29 |
Value propositions in a digitally transformed world
|
Taylor, Steven A. |
|
|
87 |
C |
p. 256-263 |
article |
30 |
Which one is more valuable in coordinating the online and offline distribution? Service support or online price coordination
|
Pei, Zhi |
|
|
87 |
C |
p. 150-159 |
article |
31 |
Will a supplier's origin make a difference to its business customers?
|
Jacob, Frank |
|
|
87 |
C |
p. 196-207 |
article |