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                             31 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 An antecedent and contingent outcome model of fail fast strategy in sales force management Friend, Scott B.

87 C p. 106-116
artikel
2 Business relationships in the industrial network literature: Three approaches and their underlying assumptions Ojansivu, Ilkka

87 C p. 181-195
artikel
3 Charting the reach and contribution of IMP literature in other disciplines: A bibliometric analysis Aramo-Immonen, Heli

87 C p. 47-62
artikel
4 Customer value propositions: Value co-creation Sheth, Jagdish N.

87 C p. 312-315
artikel
5 Editorial Board
87 C p. IFC
artikel
6 Editorial Board Continued
87 C p. i-ii
artikel
7 From promise to perspective: Reconsidering value propositions from a service-dominant logic orientation Vargo, Stephen L.

87 C p. 309-311
artikel
8 From the Editors-in-Chief: Thanks to reviewers Lindgreen, Adam

87 C p. 1
artikel
9 Hegemony in asymmetric customer-supplier relationships Johnsen, Rhona E.

87 C p. 63-75
artikel
10 How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics Ranta, Valtteri

87 C p. 291-305
artikel
11 How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance? Liu, Yi

87 C p. 18-30
artikel
12 Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence Guenther, Miriam

87 C p. 76-89
artikel
13 Justice in inter-organizational relationships: A literature review and future research agenda Bouazzaoui, Meriem

87 C p. 128-137
artikel
14 Mixed effects of business and political ties in planning flexibility: Insights from Turkey Yeniaras, Volkan

87 C p. 208-224
artikel
15 Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing Hossain, Tasnim M. Taufique

87 C p. 225-241
artikel
16 Relationship satisfaction: An overlooked marketing channel safeguard Brown, James R.

87 C p. 171-180
artikel
17 Salesperson influence tactics and the buying agent purchase decision: Mediating role of buying agent trust of the salesperson and moderating role of buying agent regulatory orientation focus Hartmann, Nathaniel

87 C p. 31-46
artikel
18 The dynamics of customer value propositions: An outside-in perspective Day, George S.

87 C p. 316-319
artikel
19 The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis Mishra, Sagarika

87 C p. 264-275
artikel
20 “The more, the merrier” or “less is more”? How the number of issues addressed in B2B sales negotiations affects dyadic and seller economic outcomes Geiger, Ingmar

87 C p. 90-105
artikel
21 The multiple levels of trust when selecting suppliers – Insights from an automobile manufacturer (Pazirandeh) Arvidsson, Ala

87 C p. 138-149
artikel
22 The role of supplier performance evaluations in mitigating risk: Assessing evaluation processes and behaviors Hawkins, Timothy G.

87 C p. 2-17
artikel
23 Toward a comprehensive framework of value proposition development: From strategy to implementation Payne, Adrian

87 C p. 244-255
artikel
24 Triangulation in industrial qualitative case study research: Widening the scope Farquhar, Jillian

87 C p. 160-170
artikel
25 Try taking your value proposition seriously - Why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses) Lanning, Michael J.

87 C p. 306-308
artikel
26 Understanding and managing customer value propositions: Introduction to the special issue Eggert, Andreas

87 C p. 242-243
artikel
27 Unlocking solution provision competence in knowledge-intensive business service firms Siahtiri, Vida

87 C p. 117-127
artikel
28 Value propositions as market-shaping devices: A qualitative comparative analysis Nenonen, Suvi

87 C p. 276-290
artikel
29 Value propositions in a digitally transformed world Taylor, Steven A.

87 C p. 256-263
artikel
30 Which one is more valuable in coordinating the online and offline distribution? Service support or online price coordination Pei, Zhi

87 C p. 150-159
artikel
31 Will a supplier's origin make a difference to its business customers? Jacob, Frank

87 C p. 196-207
artikel
                             31 gevonden resultaten
 
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