| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
An antecedent and contingent outcome model of fail fast strategy in sales force management
|
Friend, Scott B.
|
|
|
87 |
C |
p. 106-116
|
artikel
|
| 2 |
Business relationships in the industrial network literature: Three approaches and their underlying assumptions
|
Ojansivu, Ilkka
|
|
|
87 |
C |
p. 181-195
|
artikel
|
| 3 |
Charting the reach and contribution of IMP literature in other disciplines: A bibliometric analysis
|
Aramo-Immonen, Heli
|
|
|
87 |
C |
p. 47-62
|
artikel
|
| 4 |
Customer value propositions: Value co-creation
|
Sheth, Jagdish N.
|
|
|
87 |
C |
p. 312-315
|
artikel
|
| 5 |
Editorial Board
|
|
|
|
87 |
C |
p. IFC
|
artikel
|
| 6 |
Editorial Board Continued
|
|
|
|
87 |
C |
p. i-ii
|
artikel
|
| 7 |
From promise to perspective: Reconsidering value propositions from a service-dominant logic orientation
|
Vargo, Stephen L.
|
|
|
87 |
C |
p. 309-311
|
artikel
|
| 8 |
From the Editors-in-Chief: Thanks to reviewers
|
Lindgreen, Adam
|
|
|
87 |
C |
p. 1
|
artikel
|
| 9 |
Hegemony in asymmetric customer-supplier relationships
|
Johnsen, Rhona E.
|
|
|
87 |
C |
p. 63-75
|
artikel
|
| 10 |
How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics
|
Ranta, Valtteri
|
|
|
87 |
C |
p. 291-305
|
artikel
|
| 11 |
How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
|
Liu, Yi
|
|
|
87 |
C |
p. 18-30
|
artikel
|
| 12 |
Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence
|
Guenther, Miriam
|
|
|
87 |
C |
p. 76-89
|
artikel
|
| 13 |
Justice in inter-organizational relationships: A literature review and future research agenda
|
Bouazzaoui, Meriem
|
|
|
87 |
C |
p. 128-137
|
artikel
|
| 14 |
Mixed effects of business and political ties in planning flexibility: Insights from Turkey
|
Yeniaras, Volkan
|
|
|
87 |
C |
p. 208-224
|
artikel
|
| 15 |
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
|
Hossain, Tasnim M. Taufique
|
|
|
87 |
C |
p. 225-241
|
artikel
|
| 16 |
Relationship satisfaction: An overlooked marketing channel safeguard
|
Brown, James R.
|
|
|
87 |
C |
p. 171-180
|
artikel
|
| 17 |
Salesperson influence tactics and the buying agent purchase decision: Mediating role of buying agent trust of the salesperson and moderating role of buying agent regulatory orientation focus
|
Hartmann, Nathaniel
|
|
|
87 |
C |
p. 31-46
|
artikel
|
| 18 |
The dynamics of customer value propositions: An outside-in perspective
|
Day, George S.
|
|
|
87 |
C |
p. 316-319
|
artikel
|
| 19 |
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis
|
Mishra, Sagarika
|
|
|
87 |
C |
p. 264-275
|
artikel
|
| 20 |
“The more, the merrier” or “less is more”? How the number of issues addressed in B2B sales negotiations affects dyadic and seller economic outcomes
|
Geiger, Ingmar
|
|
|
87 |
C |
p. 90-105
|
artikel
|
| 21 |
The multiple levels of trust when selecting suppliers – Insights from an automobile manufacturer
|
(Pazirandeh) Arvidsson, Ala
|
|
|
87 |
C |
p. 138-149
|
artikel
|
| 22 |
The role of supplier performance evaluations in mitigating risk: Assessing evaluation processes and behaviors
|
Hawkins, Timothy G.
|
|
|
87 |
C |
p. 2-17
|
artikel
|
| 23 |
Toward a comprehensive framework of value proposition development: From strategy to implementation
|
Payne, Adrian
|
|
|
87 |
C |
p. 244-255
|
artikel
|
| 24 |
Triangulation in industrial qualitative case study research: Widening the scope
|
Farquhar, Jillian
|
|
|
87 |
C |
p. 160-170
|
artikel
|
| 25 |
Try taking your value proposition seriously - Why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
|
Lanning, Michael J.
|
|
|
87 |
C |
p. 306-308
|
artikel
|
| 26 |
Understanding and managing customer value propositions: Introduction to the special issue
|
Eggert, Andreas
|
|
|
87 |
C |
p. 242-243
|
artikel
|
| 27 |
Unlocking solution provision competence in knowledge-intensive business service firms
|
Siahtiri, Vida
|
|
|
87 |
C |
p. 117-127
|
artikel
|
| 28 |
Value propositions as market-shaping devices: A qualitative comparative analysis
|
Nenonen, Suvi
|
|
|
87 |
C |
p. 276-290
|
artikel
|
| 29 |
Value propositions in a digitally transformed world
|
Taylor, Steven A.
|
|
|
87 |
C |
p. 256-263
|
artikel
|
| 30 |
Which one is more valuable in coordinating the online and offline distribution? Service support or online price coordination
|
Pei, Zhi
|
|
|
87 |
C |
p. 150-159
|
artikel
|
| 31 |
Will a supplier's origin make a difference to its business customers?
|
Jacob, Frank
|
|
|
87 |
C |
p. 196-207
|
artikel
|
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