| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Analytics in the era of big data: The digital transformations and value creation in industrial marketing
|
Wang, William Yu Chung
|
|
|
86 |
C |
p. 12-15
|
artikel
|
| 2 |
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods
|
Liu, Xia
|
|
|
86 |
C |
p. 30-39
|
artikel
|
| 3 |
B2B analytics in the airline market: Harnessing the power of consumer big data
|
Holland, Christopher P.
|
|
|
86 |
C |
p. 52-64
|
artikel
|
| 4 |
Big data analytics for supply chain relationship in banking
|
Hung, Jui-Long
|
|
|
86 |
C |
p. 144-153
|
artikel
|
| 5 |
Customer involvement in big data analytics and its impact on B2B innovation
|
Zhang, Haisu
|
|
|
86 |
C |
p. 99-108
|
artikel
|
| 6 |
Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future
|
Ritter, Thomas
|
|
|
86 |
C |
p. 180-190
|
artikel
|
| 7 |
Editorial Board
|
|
|
|
86 |
C |
p. IFC
|
artikel
|
| 8 |
Editorial Board Continued
|
|
|
|
86 |
C |
p. i-ii
|
artikel
|
| 9 |
Effectual and causal reasoning in the adoption of marketing automation
|
Mero, Joel
|
|
|
86 |
C |
p. 212-222
|
artikel
|
| 10 |
Establishing a high tech company in a global competitive market: A sociomaterial process perspective
|
Dawson, Patrick
|
|
|
86 |
C |
p. 233-243
|
artikel
|
| 11 |
Fostering B2B sales with customer big data analytics
|
Hallikainen, Heli
|
|
|
86 |
C |
p. 90-98
|
artikel
|
| 12 |
How social media shapes the fashion industry: The spillover effects between private labels and national brands
|
Hsiao, Shih-Hui
|
|
|
86 |
C |
p. 40-51
|
artikel
|
| 13 |
How to become a top business-to-business marketing scholar
|
Lindgreen, Adam
|
|
|
86 |
C |
p. 1-11
|
artikel
|
| 14 |
Lone wolf or social monkey? The role of marketing outsourcing in the development of second-order marketing competences
|
Florea, Dorian Laurențiu
|
|
|
86 |
C |
p. 191-200
|
artikel
|
| 15 |
Mobile targeting in industrial marketing: Connecting with the right businesses
|
Feng, Xiangnan
|
|
|
86 |
C |
p. 65-76
|
artikel
|
| 16 |
Organizational intention to adopt big data in the B2B context: An integrated view
|
Sun, Shiwei
|
|
|
86 |
C |
p. 109-121
|
artikel
|
| 17 |
Performance in publicly funded innovation networks (PFINs): The role of inter-organisational relationships
|
Kreye, Melanie E.
|
|
|
86 |
C |
p. 201-211
|
artikel
|
| 18 |
RETRACTED: E-commerce logistics distribution mode in big-data context: A case analysis of JD.COM
|
Zheng, Kangning
|
|
|
86 |
C |
p. 154-162
|
artikel
|
| 19 |
Role of big data and social media analytics for business to business sustainability: A participatory web context
|
Sivarajah, Uthayasankar
|
|
|
86 |
C |
p. 163-179
|
artikel
|
| 20 |
Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?
|
Sena, Vania
|
|
|
86 |
C |
p. 77-89
|
artikel
|
| 21 |
Telling stories that sell: The role of storytelling and big data analytics in smart service sales
|
Boldosova, Valeriia
|
|
|
86 |
C |
p. 122-134
|
artikel
|
| 22 |
The fit between market learning and organizational capabilities for management innovation
|
Yang, Dong
|
|
|
86 |
C |
p. 223-232
|
artikel
|
| 23 |
Understanding market agility for new product success with big data analytics
|
Hajli, Nick
|
|
|
86 |
C |
p. 135-143
|
artikel
|
| 24 |
You have not been archiving emails for no reason! Using big data analytics to cluster B2B interest in products and services and link clusters to financial performance
|
Yang, Yang
|
|
|
86 |
C |
p. 16-29
|
artikel
|
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