| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A comparison of social media marketing between B2B, B2C and mixed business models
|
Iankova, Severina
|
|
2019
|
81 |
C |
p. 169-179
|
artikel
|
| 2 |
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship: A relationship positioning perspective
|
Makkonen, Hannu
|
|
2019
|
81 |
C |
p. 65-77
|
artikel
|
| 3 |
B2B content marketing for professional services: In-person versus digital contacts
|
Wang, Wei-Lin
|
|
2019
|
81 |
C |
p. 160-168
|
artikel
|
| 4 |
Corporate brand positioning in complex industrial firms: Introducing a dynamic, process approach to positioning
|
Koch, Christian H.
|
|
2019
|
81 |
C |
p. 40-53
|
artikel
|
| 5 |
Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model
|
Hollebeek, Linda D.
|
|
2019
|
81 |
C |
p. 89-98
|
artikel
|
| 6 |
Editorial Board
|
|
|
2019
|
81 |
C |
p. IFC
|
artikel
|
| 7 |
Editorial Board Continued
|
|
|
2019
|
81 |
C |
p. i-ii
|
artikel
|
| 8 |
How employees engage with B2B brands on social media: Word choice and verbal tone
|
Pitt, Christine S.
|
|
2019
|
81 |
C |
p. 130-137
|
artikel
|
| 9 |
How to build great research groups
|
Lindgreen, Adam
|
|
2019
|
81 |
C |
p. 1-13
|
artikel
|
| 10 |
Impact of positioning strategies on franchise fee structure
|
Panda, Swati
|
|
2019
|
81 |
C |
p. 30-39
|
artikel
|
| 11 |
Managing customer engagement at trade shows
|
Gopalakrishna, Srinath
|
|
2019
|
81 |
C |
p. 99-114
|
artikel
|
| 12 |
Market orientation, positioning strategy and brand performance
|
Iyer, Pramod
|
|
2019
|
81 |
C |
p. 16-29
|
artikel
|
| 13 |
Operationalizing thought leadership for online B2B marketing
|
Barry, James M.
|
|
2019
|
81 |
C |
p. 138-159
|
artikel
|
| 14 |
Positioning strategies in industrial and B2B markets
|
Blankson, Charles
|
|
2019
|
81 |
C |
p. 14-15
|
artikel
|
| 15 |
Positioning through B2B carrier signals: Understanding how service quality is communicated via websites
|
Williams, Zachary
|
|
2019
|
81 |
C |
p. 54-64
|
artikel
|
| 16 |
Service guarantees as a base for positioning in B2B
|
McColl, Rod
|
|
2019
|
81 |
C |
p. 78-86
|
artikel
|
| 17 |
Social media, content marketing and engagement strategies in B2B
|
Christodoulides, George
|
|
2019
|
81 |
C |
p. 87-88
|
artikel
|
| 18 |
Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies
|
Leek, Sheena
|
|
2019
|
81 |
C |
p. 115-129
|
artikel
|
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