nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A comparison of social media marketing between B2B, B2C and mixed business models
|
Iankova, Severina |
|
2019 |
81 |
C |
p. 169-179 |
artikel |
2 |
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship: A relationship positioning perspective
|
Makkonen, Hannu |
|
2019 |
81 |
C |
p. 65-77 |
artikel |
3 |
B2B content marketing for professional services: In-person versus digital contacts
|
Wang, Wei-Lin |
|
2019 |
81 |
C |
p. 160-168 |
artikel |
4 |
Corporate brand positioning in complex industrial firms: Introducing a dynamic, process approach to positioning
|
Koch, Christian H. |
|
2019 |
81 |
C |
p. 40-53 |
artikel |
5 |
Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model
|
Hollebeek, Linda D. |
|
2019 |
81 |
C |
p. 89-98 |
artikel |
6 |
Editorial Board
|
|
|
2019 |
81 |
C |
p. IFC |
artikel |
7 |
Editorial Board Continued
|
|
|
2019 |
81 |
C |
p. i-ii |
artikel |
8 |
How employees engage with B2B brands on social media: Word choice and verbal tone
|
Pitt, Christine S. |
|
2019 |
81 |
C |
p. 130-137 |
artikel |
9 |
How to build great research groups
|
Lindgreen, Adam |
|
2019 |
81 |
C |
p. 1-13 |
artikel |
10 |
Impact of positioning strategies on franchise fee structure
|
Panda, Swati |
|
2019 |
81 |
C |
p. 30-39 |
artikel |
11 |
Managing customer engagement at trade shows
|
Gopalakrishna, Srinath |
|
2019 |
81 |
C |
p. 99-114 |
artikel |
12 |
Market orientation, positioning strategy and brand performance
|
Iyer, Pramod |
|
2019 |
81 |
C |
p. 16-29 |
artikel |
13 |
Operationalizing thought leadership for online B2B marketing
|
Barry, James M. |
|
2019 |
81 |
C |
p. 138-159 |
artikel |
14 |
Positioning strategies in industrial and B2B markets
|
Blankson, Charles |
|
2019 |
81 |
C |
p. 14-15 |
artikel |
15 |
Positioning through B2B carrier signals: Understanding how service quality is communicated via websites
|
Williams, Zachary |
|
2019 |
81 |
C |
p. 54-64 |
artikel |
16 |
Service guarantees as a base for positioning in B2B
|
McColl, Rod |
|
2019 |
81 |
C |
p. 78-86 |
artikel |
17 |
Social media, content marketing and engagement strategies in B2B
|
Christodoulides, George |
|
2019 |
81 |
C |
p. 87-88 |
artikel |
18 |
Twitter and behavioral engagement in the healthcare sector: An examination of product and service companies
|
Leek, Sheena |
|
2019 |
81 |
C |
p. 115-129 |
artikel |