nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
A new marketing tool: Life-cycle costing
|
Brown, Robert J. |
|
1979 |
8 |
2 |
p. 109-113 5 p. |
artikel |
2 |
Do brand names differentiate identical industrial products?
|
Saunders, J.A. |
|
1979 |
8 |
2 |
p. 114-123 10 p. |
artikel |
3 |
Economic factors that affect new product substitution: A case history
|
Johnson, Walter J. |
|
1979 |
8 |
2 |
p. 145-153 9 p. |
artikel |
4 |
Goal programming approach to marketing/ production planning
|
Taylor III, Bernard W. |
|
1979 |
8 |
2 |
p. 136-144 9 p. |
artikel |
5 |
Handbook of Futures Research
|
LaPlaca, Peter J. |
|
1979 |
8 |
2 |
p. 174- 1 p. |
artikel |
6 |
Hospital organization and management: Text and readings
|
Vora, Jay A. |
|
1979 |
8 |
2 |
p. 180-181 2 p. |
artikel |
7 |
Identifying industrial new product success: Project NewProd
|
Cooper, Robert G. |
|
1979 |
8 |
2 |
p. 124-135 12 p. |
artikel |
8 |
Management of the sales force
|
Stevenson, Thomas H. |
|
1979 |
8 |
2 |
p. 183-185 3 p. |
artikel |
9 |
Measuring industrial salespeople's short-term productivity
|
Zabriskie, Noel B. |
|
1979 |
8 |
2 |
p. 167-171 5 p. |
artikel |
10 |
Modern Materials Management
|
Stock, James R. |
|
1979 |
8 |
2 |
p. 175-176 2 p. |
artikel |
11 |
Practical marketing audits: A guide to increased profitability
|
Hawes, Douglas K. |
|
1979 |
8 |
2 |
p. 178-179 2 p. |
artikel |
12 |
Professional Telephone Surveys
|
Harris, Leslie M. |
|
1979 |
8 |
2 |
p. 173-174 2 p. |
artikel |
13 |
Risk-Free Advertising
|
Sibley, Stanley D. |
|
1979 |
8 |
2 |
p. 176-178 3 p. |
artikel |
14 |
Soliciting and evaluating bids for a complex big ticket item
|
Klein, Dieter |
|
1979 |
8 |
2 |
p. 154-160 7 p. |
artikel |
15 |
Stability and inflation
|
McCrohan, Kevin F. |
|
1979 |
8 |
2 |
p. 180- 1 p. |
artikel |
16 |
Strategic Marketing: A business response to consumerism
|
Staples, William |
|
1979 |
8 |
2 |
p. 174-175 2 p. |
artikel |
17 |
Supplier evaluation as a new marketing tool
|
Wieters, C.David |
|
1979 |
8 |
2 |
p. 161-166 6 p. |
artikel |
18 |
Systematic product development
|
Page, Albert L. |
|
1979 |
8 |
2 |
p. 182-183 2 p. |
artikel |
19 |
The cultural environment of international business
|
Kramer, Hugh E. |
|
1979 |
8 |
2 |
p. 181- 1 p. |
artikel |
20 |
The packaging media
|
Katz, Benjamin J. |
|
1979 |
8 |
2 |
p. 172-173 2 p. |
artikel |