| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Advancing theoretical and strategic development of branding in industrial marketing
|
Wang, Cheng Lu
|
|
2018
|
72 |
C |
p. 1-3
|
artikel
|
| 2 |
Brand management efficiency and firm value: An integrated resource based and signalling theory perspective
|
Rahman, Mahabubur
|
|
2018
|
72 |
C |
p. 112-126
|
artikel
|
| 3 |
Brand worlds: Introducing experiential marketing to B2B branding
|
Österle, Benjamin
|
|
2018
|
72 |
C |
p. 71-98
|
artikel
|
| 4 |
Building industrial brand equity on resource advantage
|
Wang, Yong J.
|
|
2018
|
72 |
C |
p. 4-16
|
artikel
|
| 5 |
Challenges in gaining supply chain competitiveness: Supplier response strategies and determinants
|
O'Connor, Neale G.
|
|
2018
|
72 |
C |
p. 138-151
|
artikel
|
| 6 |
Digital enablement and its role in internal branding: A case study of HUANYI travel agency
|
Li, Chunqing
|
|
2018
|
72 |
C |
p. 152-160
|
artikel
|
| 7 |
Editorial Board
|
|
|
2018
|
72 |
C |
p. IFC
|
artikel
|
| 8 |
Editorial Board Continued
|
|
|
2018
|
72 |
C |
p. i-ii
|
artikel
|
| 9 |
Enhancing firm performance: The role of brand orientation in business-to-business marketing
|
Chang, Yu
|
|
2018
|
72 |
C |
p. 17-25
|
artikel
|
| 10 |
How to revise, and revise really well, for premier academic journals
|
LaPlaca, Peter
|
|
2018
|
72 |
C |
p. 174-180
|
artikel
|
| 11 |
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
|
He, Jiaxun
|
|
2018
|
72 |
C |
p. 161-173
|
artikel
|
| 12 |
Investigating relationship types for creating brand value for resellers
|
Gupta, Suraksha
|
|
2018
|
72 |
C |
p. 37-47
|
artikel
|
| 13 |
Perceived globalness and localness in B2B brands: A co-branding perspective
|
Mohan, Mayoor
|
|
2018
|
72 |
C |
p. 59-70
|
artikel
|
| 14 |
Push and pull strategies by component suppliers when OEMs can produce the component in-house: The roles of branding in a supply chain
|
Zhang, Chuang
|
|
2018
|
72 |
C |
p. 99-111
|
artikel
|
| 15 |
The impact of relational versus technological resources on e-loyalty: A comparative study between local, national and foreign branded banks
|
Kingshott, Russel P.J.
|
|
2018
|
72 |
C |
p. 48-58
|
artikel
|
| 16 |
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
|
Casidy, Riza
|
|
2018
|
72 |
C |
p. 26-36
|
artikel
|
| 17 |
Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective
|
Guo, Rui
|
|
2018
|
72 |
C |
p. 127-137
|
artikel
|
Tijdschrift beschrijving