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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
13 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Broadening the concept of industrial purchasing |
Blenkhorn, David |
1978 |
7 | 6 |
p. 374-378 5 p. |
article |
|
| 2 | Efficiency measures in retentive and expansive marketing of financial services |
Jagpal, Harsharanjeet S. |
1978 |
7 | 6 |
p. 423-430 8 p. |
article |
|
| 3 | Exposing organizational buyers to consumer magazine advertisements |
Bearden, William.O. |
1978 |
7 | 6 |
p. 379-386 8 p. |
article |
|
| 4 | Growth through acquisition at United Technologies |
Hennessy Jr., Edward L. |
1978 |
7 | 6 |
p. 396-401 6 p. |
article |
|
| 5 | Industrial advertising and publicity |
Petersen, James C. |
1978 |
7 | 6 |
p. 433-434 2 p. |
article |
|
| 6 | Marketing a new product: Its planning, development and control |
Laric, Michael V. |
1978 |
7 | 6 |
p. 431-432 2 p. |
article |
|
| 7 | Men versus women in industrial sales: A performance gap |
Swan, John E. |
1978 |
7 | 6 |
p. 369-373 5 p. |
article |
|
| 8 | Organizational buying in selected Yugoslav firms |
Woodside, Arch G. |
1978 |
7 | 6 |
p. 391-395 5 p. |
article |
|
| 9 | Problem formulation in industrial marketing research |
Penn Jr., W.S. |
1978 |
7 | 6 |
p. 402-409 8 p. |
article |
|
| 10 | Simulation theory can provide practical solutions to complex industrial marketing problems |
Brandi, Jay T. |
1978 |
7 | 6 |
p. 387-390 4 p. |
article |
|
| 11 | Some human problems in industrial sales forecasting |
Gross, Charles |
1978 |
7 | 6 |
p. 367-368 2 p. |
article |
|
| 12 | Stability factors in industrial marketing channels |
Ford, I.David |
1978 |
7 | 6 |
p. 410-422 13 p. |
article |
|
| 13 | Survey and opinion research |
Ferguson Jr., Carl E. |
1978 |
7 | 6 |
p. 432-433 2 p. |
article |
13 results found