no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
A service organization's marketing information system
|
McDermott, Dennis R. |
|
1978 |
7 |
3 |
p. 178-185 8 p. |
article |
2 |
Attitudes of industrial buyers toward selected social issues
|
Gravereau, Victor P. |
|
1978 |
7 |
3 |
p. 199-207 9 p. |
article |
3 |
Market adoption of new industrial products
|
Hayward, George |
|
1978 |
7 |
3 |
p. 193-198 6 p. |
article |
4 |
Marketing channels
|
Burman, David J. |
|
1978 |
7 |
3 |
p. 212- 1 p. |
article |
5 |
Marketing channels
|
Tucker Jr., Lewis R. |
|
1978 |
7 |
3 |
p. 209-211 3 p. |
article |
6 |
Primary and secondary market information for new industrial products
|
More, Roger A. |
|
1978 |
7 |
3 |
p. 153-160 8 p. |
article |
7 |
Purchasing's role across the product life cycle
|
Fox, Harold W. |
|
1978 |
7 |
3 |
p. 186-192 7 p. |
article |
8 |
Sales demands on securities brokers
|
Ayal, Igal |
|
1978 |
7 |
3 |
p. 161-169 9 p. |
article |
9 |
Sales persons' and managers' perceptions of work environment and job performance
|
Morgan Jr., Fred W. |
|
1978 |
7 |
3 |
p. 170-177 8 p. |
article |
10 |
The purchasing/ marketing interface, text and cases
|
Roman, Daniel D. |
|
1978 |
7 |
3 |
p. 208-209 2 p. |
article |
11 |
Understanding information systems, foundations for control
|
Rayburn, L.Gayle |
|
1978 |
7 |
3 |
p. 211-212 2 p. |
article |