| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A model of negotiation issue–based tactics in business-to-business sales negotiations
|
Geiger, Ingmar
|
|
2017
|
64 |
C |
p. 91-106
16 p.
|
artikel
|
| 2 |
B2B SME management of antecedents to the application of social media
|
Brink, Tove
|
|
2017
|
64 |
C |
p. 57-65
9 p.
|
artikel
|
| 3 |
Beyond the retention—acquisition trade-off: Capabilities of ambidextrous sales organizations
|
Nijssen, Edwin J.
|
|
2017
|
64 |
C |
p. 1-13
13 p.
|
artikel
|
| 4 |
Call for papers for Industrial Marketing Management Summit
|
|
|
2017
|
64 |
C |
p. I-II
nvt p.
|
artikel
|
| 5 |
Concerned innovation: The ebb and flow between market and society
|
D'Antone, Simona
|
|
2017
|
64 |
C |
p. 66-78
13 p.
|
artikel
|
| 6 |
Customer reference marketing: Conceptualization, measurement and link to selling performance
|
Terho, Harri
|
|
2017
|
64 |
C |
p. 175-186
12 p.
|
artikel
|
| 7 |
Do resource differences between manufacturers and suppliers help or hinder product innovation of manufacturers? The moderating role of trust and contracts
|
Bao, Yongchuan
|
|
2017
|
64 |
C |
p. 79-90
12 p.
|
artikel
|
| 8 |
Editorial Board
|
|
|
2017
|
64 |
C |
p. IFC-
1 p.
|
artikel
|
| 9 |
Editorial Board Continued
|
|
|
2017
|
64 |
C |
p. i-ii
nvt p.
|
artikel
|
| 10 |
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
|
Yang, Man
|
|
2017
|
64 |
C |
p. 147-160
14 p.
|
artikel
|
| 11 |
Identifying customer behavioral factors and price premiums of green building purchasing
|
Juan, Yi-Kai
|
|
2017
|
64 |
C |
p. 36-43
8 p.
|
artikel
|
| 12 |
National brand's local advertising and wholesale-price incentive under prior versus no prior information
|
Amrouche, Nawel
|
|
2017
|
64 |
C |
p. 161-174
14 p.
|
artikel
|
| 13 |
[No title]
|
LaPlaca, Peter J.
|
|
2017
|
64 |
C |
p. 202-
1 p.
|
artikel
|
| 14 |
SME routes for innovation collaboration with larger enterprises
|
Brink, Tove
|
|
2017
|
64 |
C |
p. 122-134
13 p.
|
artikel
|
| 15 |
Strategic orientation and new product development performance: The role of networking capability and networking ability
|
Mu, Jifeng
|
|
2017
|
64 |
C |
p. 187-201
15 p.
|
artikel
|
| 16 |
The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services
|
Baumann, Jasmin
|
|
2017
|
64 |
C |
p. 107-121
15 p.
|
artikel
|
| 17 |
The dual effects of perceived unfairness on opportunism in channel relationships
|
Trada, Sandip
|
|
2017
|
64 |
C |
p. 135-146
12 p.
|
artikel
|
| 18 |
The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
|
Ozdemir, Sena
|
|
2017
|
64 |
C |
p. 25-35
11 p.
|
artikel
|
| 19 |
What's mine is mine: A study of salesperson knowledge withholding & hoarding behavior
|
Anaza, Nwamaka A.
|
|
2017
|
64 |
C |
p. 14-24
11 p.
|
artikel
|
| 20 |
Working more or working less? Contingent allocation of reseller effort in distribution channels
|
Kim, Stephen K.
|
|
2017
|
64 |
C |
p. 44-56
13 p.
|
artikel
|
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