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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
12 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Aspects of industrial buying behavior relevant to supplier account strategies |
O'Shaughnessy, John |
1977 |
6 | 1 |
p. 15-22 8 p. |
article |
|
| 2 | Editorial Board |
1977 |
6 | 1 |
p. IFC- 1 p. |
article |
||
| 3 | From the laboratory to the marketplace |
Casey, James P. |
1977 |
6 | 1 |
p. 23-30 8 p. |
article |
|
| 4 | Guides for strategic divisional planning |
O'Connor, Rochelle |
1977 |
6 | 1 |
p. 61-82 22 p. |
article |
|
| 5 | Improving the product development process |
Phelps, Ernest D. |
1977 |
6 | 1 |
p. 47-51 5 p. |
article |
|
| 6 | Industrial sales management: A case for MBO |
Sims, J.Taylor |
1977 |
6 | 1 |
p. 43-46 4 p. |
article |
|
| 7 | Letter from the editor |
Hlavacek, James D. |
1977 |
6 | 1 |
p. 1- 1 p. |
article |
|
| 8 | Linking resources to strategic marketing plans |
Ellis, Darryl J. |
1977 |
6 | 1 |
p. 3-7 5 p. |
article |
|
| 9 | Market researchers' mobility in chemical firms |
Johnson, Hal G. |
1977 |
6 | 1 |
p. 31-38 8 p. |
article |
|
| 10 | Measuring market potential for industrial products: An eight-step approach |
Klinger, Walter H. |
1977 |
6 | 1 |
p. 39-42 4 p. |
article |
|
| 11 | Organizational buying behavior: Hypotheses and directions |
Zaltman, Gerald |
1977 |
6 | 1 |
p. 53-60 8 p. |
article |
|
| 12 | True vendor loyalty or simply repeat purchase behavior? |
Jarvis, Lance P. |
1977 |
6 | 1 |
p. 9-14 6 p. |
article |
12 results found