| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
Absorbing knowledge from supply-chain, industry and science: The distinct moderating role of formal liaison devices on new product development and novelty
|
Cruz-González, Jorge
|
|
2015
|
47 |
C |
p. 75-85
11 p.
|
article
|
| 2 |
Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs
|
Tzokas, Nikolaos
|
|
2015
|
47 |
C |
p. 134-142
9 p.
|
article
|
| 3 |
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
|
Iyer, Gopalkrishnan R.
|
|
2015
|
47 |
C |
p. 6-16
11 p.
|
article
|
| 4 |
Can guanxi be created in Sino–Western relationships? An assessment of Western firms trading with China using the GRX scale
|
Berger, Ron
|
|
2015
|
47 |
C |
p. 166-174
9 p.
|
article
|
| 5 |
Can salespeople lead themselves? Thought self-leadership strategies and their influence on sales performance
|
Panagopoulos, Nikolaos G.
|
|
2015
|
47 |
C |
p. 190-203
14 p.
|
article
|
| 6 |
Complex technological knowledge and value creation in science-to-industry technology transfer projects: The moderating effect of absorptive capacity
|
Winkelbach, Andreas
|
|
2015
|
47 |
C |
p. 98-108
11 p.
|
article
|
| 7 |
Depth and breadth of external knowledge search and performance: The mediating role of absorptive capacity
|
Ferreras-Méndez, José Luis
|
|
2015
|
47 |
C |
p. 86-97
12 p.
|
article
|
| 8 |
Editorial — Behavioral and psychological aspects of b2b pricing
|
Hinterhuber, Andreas
|
|
2015
|
47 |
C |
p. 4-5
2 p.
|
article
|
| 9 |
Editorial Board
|
|
|
2015
|
47 |
C |
p. IFC-
1 p.
|
article
|
| 10 |
Editorial Board Continued
|
|
|
2015
|
47 |
C |
p. i-ii
nvt p.
|
article
|
| 11 |
Examining the application of behavioral price research in business-to-business markets
|
Monroe, Kent B.
|
|
2015
|
47 |
C |
p. 17-25
9 p.
|
article
|
| 12 |
Examining the new product innovation – performance relationship: Optimizing the role of individual-level creativity and attention-to-detail
|
Sok, Phyra
|
|
2015
|
47 |
C |
p. 156-165
10 p.
|
article
|
| 13 |
Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance
|
Saeed, Saadat
|
|
2015
|
47 |
C |
p. 121-133
13 p.
|
article
|
| 14 |
Knowledge management and innovation in knowledge-based and high-tech industrial markets: The role of openness and absorptive capacity
|
Martín-de Castro, Gregorio
|
|
2015
|
47 |
C |
p. 143-146
4 p.
|
article
|
| 15 |
Letter from the co-editors-in-chief
|
LaPlaca, Peter J.
|
|
2015
|
47 |
C |
p. 1-3
3 p.
|
article
|
| 16 |
Managing salespeople strategically when promoting new products—Incorporating market orientation into a sales management control framework
|
Chen, Annie
|
|
2015
|
47 |
C |
p. 147-155
9 p.
|
article
|
| 17 |
Organizational and institutional barriers to value-based pricing in industrial relationships
|
Töytäri, Pekka
|
|
2015
|
47 |
C |
p. 53-64
12 p.
|
article
|
| 18 |
Pricing superheroes: How a confident sales team can influence firm performance
|
Liozu, Stephan M.
|
|
2015
|
47 |
C |
p. 26-38
13 p.
|
article
|
| 19 |
The general theory of behavioral pricing: Applying complexity theory to explicate heterogeneity and achieve high-predictive validity
|
Woodside, Arch G.
|
|
2015
|
47 |
C |
p. 39-52
14 p.
|
article
|
| 20 |
The path of innovation: purchasing and supplier involvement into new product development
|
Luzzini, Davide
|
|
2015
|
47 |
C |
p. 109-120
12 p.
|
article
|
| 21 |
Violations of rational choice principles in pricing decisions
|
Hinterhuber, Andreas
|
|
2015
|
47 |
C |
p. 65-74
10 p.
|
article
|
| 22 |
Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting
|
Geiger, Ingmar
|
|
2015
|
47 |
C |
p. 175-189
15 p.
|
article
|
Journal description