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                             19 results found
no title author magazine year volume issue page(s) type
1 Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas O'Cass, Aron
2014
43 5 p. 862-872
11 p.
article
2 Asset specificity and complementarity and MNE ownership strategies: The role of institutional distances Zhang, Yuanyuan
2014
43 5 p. 777-785
9 p.
article
3 Editorial Board 2014
43 5 p. IFC-
1 p.
article
4 Editorial Board Continued 2014
43 5 p. i-ii
nvt p.
article
5 Fields of opportunity: How marketers design the transaction game with transaction field maps Wallman, Jeffrey P.
2014
43 5 p. 726-736
11 p.
article
6 Institutional life of intuitive insights: Legitimacy of virtuoso intuitive marketing management Vanharanta, Markus
2014
43 5 p. 760-768
9 p.
article
7 Institutional theory in business marketing: A conceptual framework and future directions Yang, Zhilin
2014
43 5 p. 721-725
5 p.
article
8 Interacting effects of uncertainties and institutional forces on information sharing in marketing channels Jia, Fang
2014
43 5 p. 737-746
10 p.
article
9 Interplay between internal investment and alliance specialization in R&D and marketing Lee, Jongkuk
2014
43 5 p. 813-825
13 p.
article
10 “I think I can…I think I can”: The impact of perceived selling efficacy and deal disclosure on salesperson escalation of commitment Bonney, Leff
2014
43 5 p. 826-839
14 p.
article
11 Legitimacy building strategies in conditions of discretionary legal enforcement: A logic of social action approach Chelariu, Cristian
2014
43 5 p. 850-861
12 p.
article
12 Letter from the Editor LaPlaca, Peter J.
2014
43 5 p. 717-720
4 p.
article
13 Mapping the perspectives of coopetition and technology-based strategic networks: A case of smartphones Rusko, Rauno
2014
43 5 p. 801-812
12 p.
article
14 Purchasing professional services: A transaction cost view of the antecedents and consequences of purchasing formalization Pemer, Frida
2014
43 5 p. 840-849
10 p.
article
15 Resolving contradictions in institutional demands through loose coupling Newton, Joshua D.
2014
43 5 p. 747-753
7 p.
article
16 Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications Swani, Kunal
2014
43 5 p. 873-881
9 p.
article
17 Study of country-of-origin image from legitimacy theory perspective: Evidence from the USA and India Wang, Tao
2014
43 5 p. 769-776
8 p.
article
18 The influence of formal and informal sales controls on customer-directed selling behaviors and sales unit effectiveness Guenzi, Paolo
2014
43 5 p. 786-800
15 p.
article
19 The timing of market entry and firm performance: A perspective of institutional theory Li, Yongqiang
2014
43 5 p. 754-759
6 p.
article
                             19 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands