| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Aligning marketing strategies throughout the supply chain to enhance performance
|
Green Jr., Kenneth W.
|
|
2012
|
41 |
6 |
p. 1008-1018
11 p.
|
artikel
|
| 2 |
Building customer commitment in business-to-business markets
|
Chang, Shu-Hao
|
|
2012
|
41 |
6 |
p. 940-950
11 p.
|
artikel
|
| 3 |
Business to business governance structure and marketing strategy
|
Paswan, Audhesh K.
|
|
2012
|
41 |
6 |
p. 908-918
11 p.
|
artikel
|
| 4 |
Customer orientation for decreasing time-to-market of new products: IT implementation as a complementary asset
|
Feng, Taiwen
|
|
2012
|
41 |
6 |
p. 929-939
11 p.
|
artikel
|
| 5 |
Delivering integrated solutions in the public sector: The unbundling paradox
|
Roehrich, Jens K.
|
|
2012
|
41 |
6 |
p. 995-1007
13 p.
|
artikel
|
| 6 |
Does customer information usage improve a firm's performance in business-to-business markets?
|
Rollins, Minna
|
|
2012
|
41 |
6 |
p. 984-994
11 p.
|
artikel
|
| 7 |
Editorial Board Continued
|
|
|
2012
|
41 |
6 |
p. i-ii
nvt p.
|
artikel
|
| 8 |
Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving
|
Chen, Yen-Chun
|
|
2012
|
41 |
6 |
p. 1019-1034
16 p.
|
artikel
|
| 9 |
Letter from the Editor
|
LaPlaca, Peter J.
|
|
2012
|
41 |
6 |
p. 895-897
3 p.
|
artikel
|
| 10 |
Market-driving strategy implementation through global supplier relationships
|
Elg, Ulf
|
|
2012
|
41 |
6 |
p. 919-928
10 p.
|
artikel
|
| 11 |
Sensemaking in business networks: Introducing dottograms to analyse network changes
|
Abrahamsen, Morten H.
|
|
2012
|
41 |
6 |
p. 1035-1046
12 p.
|
artikel
|
| 12 |
The role of the brand as a person in business to business brands
|
Veloutsou, Cleopatra
|
|
2012
|
41 |
6 |
p. 898-907
10 p.
|
artikel
|
| 13 |
Understanding network picture complexity: An empirical analysis of contextual factors
|
Ramos, Carla
|
|
2012
|
41 |
6 |
p. 951-972
22 p.
|
artikel
|
| 14 |
When 3+3 does not equal 5+1—New insights into the measurement of industrial customer satisfaction
|
Austen, Viola
|
|
2012
|
41 |
6 |
p. 973-983
11 p.
|
artikel
|
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