| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
An examination of the influence of guanxi and xinyong (utilization of personal trust) on negotiation outcome in China: An old friend approach
|
Leung, T.K.P.
|
|
2011
|
40 |
7 |
p. 1193-1205
13 p.
|
artikel
|
| 2 |
B2B service brand identity: Scale development and validation
|
Coleman, Darren
|
|
2011
|
40 |
7 |
p. 1063-1071
9 p.
|
artikel
|
| 3 |
Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport
|
Biedenbach, Galina
|
|
2011
|
40 |
7 |
p. 1093-1102
10 p.
|
artikel
|
| 4 |
Brand relationships and brand equity in franchising
|
Nyadzayo, Munyaradzi W.
|
|
2011
|
40 |
7 |
p. 1103-1115
13 p.
|
artikel
|
| 5 |
Brands: Just for consumers? Introduction to the special issue on B2B branding
|
Leek, Sheena
|
|
2011
|
40 |
7 |
p. 1060-1062
3 p.
|
artikel
|
| 6 |
Brand stability as a signaling phenomenon — An empirical investigation in industrial markets
|
Leischnig, Alexander
|
|
2011
|
40 |
7 |
p. 1116-1122
7 p.
|
artikel
|
| 7 |
Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
|
Vallaster, Christine
|
|
2011
|
40 |
7 |
p. 1133-1143
11 p.
|
artikel
|
| 8 |
Editorial Board Continued
|
|
|
2011
|
40 |
7 |
p. i-ii
nvt p.
|
artikel
|
| 9 |
Engineering consultants' perceptions of corporate branding: A case study of an international engineering consultancy
|
Sheikh, Alireza
|
|
2011
|
40 |
7 |
p. 1123-1132
10 p.
|
artikel
|
| 10 |
Letter from the Editor. IMM Vol 40 No. 7
|
LaPlaca, Peter J.
|
|
2011
|
40 |
7 |
p. 1057-1059
3 p.
|
artikel
|
| 11 |
Marketing of competence-based solutions to buyers in exploratory relationships: Perspective of OEM suppliers
|
Li, Ling-yee
|
|
2011
|
40 |
7 |
p. 1206-1213
8 p.
|
artikel
|
| 12 |
Network actors' participation in B2B SME branding
|
Mäläskä, Minna
|
|
2011
|
40 |
7 |
p. 1144-1152
9 p.
|
artikel
|
| 13 |
[No title]
|
Wang, Yonggui
|
|
2011
|
40 |
7 |
p. 1214-1216
3 p.
|
artikel
|
| 14 |
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
|
Molina-Castillo, Francisco-Jose
|
|
2011
|
40 |
7 |
p. 1172-1182
11 p.
|
artikel
|
| 15 |
Suspicion: Its sources, means of control, and effect on interorganizational relationships
|
Hunter, Gary L.
|
|
2011
|
40 |
7 |
p. 1183-1192
10 p.
|
artikel
|
| 16 |
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
|
Le Meunier-FitzHugh, Kenneth
|
|
2011
|
40 |
7 |
p. 1161-1171
11 p.
|
artikel
|
| 17 |
The industrial brand personality scale: Building strong business-to-business brands
|
Herbst, Uta
|
|
2011
|
40 |
7 |
p. 1072-1081
10 p.
|
artikel
|
| 18 |
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
|
Backhaus, Klaus
|
|
2011
|
40 |
7 |
p. 1082-1092
11 p.
|
artikel
|
| 19 |
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
|
Michaelidou, Nina
|
|
2011
|
40 |
7 |
p. 1153-1159
7 p.
|
artikel
|
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