nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
An examination of the influence of guanxi and xinyong (utilization of personal trust) on negotiation outcome in China: An old friend approach
|
Leung, T.K.P. |
|
2011 |
40 |
7 |
p. 1193-1205 13 p. |
artikel |
2 |
B2B service brand identity: Scale development and validation
|
Coleman, Darren |
|
2011 |
40 |
7 |
p. 1063-1071 9 p. |
artikel |
3 |
Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport
|
Biedenbach, Galina |
|
2011 |
40 |
7 |
p. 1093-1102 10 p. |
artikel |
4 |
Brand relationships and brand equity in franchising
|
Nyadzayo, Munyaradzi W. |
|
2011 |
40 |
7 |
p. 1103-1115 13 p. |
artikel |
5 |
Brands: Just for consumers? Introduction to the special issue on B2B branding
|
Leek, Sheena |
|
2011 |
40 |
7 |
p. 1060-1062 3 p. |
artikel |
6 |
Brand stability as a signaling phenomenon — An empirical investigation in industrial markets
|
Leischnig, Alexander |
|
2011 |
40 |
7 |
p. 1116-1122 7 p. |
artikel |
7 |
Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
|
Vallaster, Christine |
|
2011 |
40 |
7 |
p. 1133-1143 11 p. |
artikel |
8 |
Editorial Board Continued
|
|
|
2011 |
40 |
7 |
p. i-ii nvt p. |
artikel |
9 |
Engineering consultants' perceptions of corporate branding: A case study of an international engineering consultancy
|
Sheikh, Alireza |
|
2011 |
40 |
7 |
p. 1123-1132 10 p. |
artikel |
10 |
Letter from the Editor. IMM Vol 40 No. 7
|
LaPlaca, Peter J. |
|
2011 |
40 |
7 |
p. 1057-1059 3 p. |
artikel |
11 |
Marketing of competence-based solutions to buyers in exploratory relationships: Perspective of OEM suppliers
|
Li, Ling-yee |
|
2011 |
40 |
7 |
p. 1206-1213 8 p. |
artikel |
12 |
Network actors' participation in B2B SME branding
|
Mäläskä, Minna |
|
2011 |
40 |
7 |
p. 1144-1152 9 p. |
artikel |
13 |
[No title]
|
Wang, Yonggui |
|
2011 |
40 |
7 |
p. 1214-1216 3 p. |
artikel |
14 |
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
|
Molina-Castillo, Francisco-Jose |
|
2011 |
40 |
7 |
p. 1172-1182 11 p. |
artikel |
15 |
Suspicion: Its sources, means of control, and effect on interorganizational relationships
|
Hunter, Gary L. |
|
2011 |
40 |
7 |
p. 1183-1192 10 p. |
artikel |
16 |
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
|
Le Meunier-FitzHugh, Kenneth |
|
2011 |
40 |
7 |
p. 1161-1171 11 p. |
artikel |
17 |
The industrial brand personality scale: Building strong business-to-business brands
|
Herbst, Uta |
|
2011 |
40 |
7 |
p. 1072-1081 10 p. |
artikel |
18 |
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
|
Backhaus, Klaus |
|
2011 |
40 |
7 |
p. 1082-1092 11 p. |
artikel |
19 |
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
|
Michaelidou, Nina |
|
2011 |
40 |
7 |
p. 1153-1159 7 p. |
artikel |