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                             19 gevonden resultaten
nr titel auteur tijdschrift jaar jaarg. afl. pagina('s) type
1 An examination of the influence of guanxi and xinyong (utilization of personal trust) on negotiation outcome in China: An old friend approach Leung, T.K.P.
2011
40 7 p. 1193-1205
13 p.
artikel
2 B2B service brand identity: Scale development and validation Coleman, Darren
2011
40 7 p. 1063-1071
9 p.
artikel
3 Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport Biedenbach, Galina
2011
40 7 p. 1093-1102
10 p.
artikel
4 Brand relationships and brand equity in franchising Nyadzayo, Munyaradzi W.
2011
40 7 p. 1103-1115
13 p.
artikel
5 Brands: Just for consumers? Introduction to the special issue on B2B branding Leek, Sheena
2011
40 7 p. 1060-1062
3 p.
artikel
6 Brand stability as a signaling phenomenon — An empirical investigation in industrial markets Leischnig, Alexander
2011
40 7 p. 1116-1122
7 p.
artikel
7 Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand Vallaster, Christine
2011
40 7 p. 1133-1143
11 p.
artikel
8 Editorial Board Continued 2011
40 7 p. i-ii
nvt p.
artikel
9 Engineering consultants' perceptions of corporate branding: A case study of an international engineering consultancy Sheikh, Alireza
2011
40 7 p. 1123-1132
10 p.
artikel
10 Letter from the Editor. IMM Vol 40 No. 7 LaPlaca, Peter J.
2011
40 7 p. 1057-1059
3 p.
artikel
11 Marketing of competence-based solutions to buyers in exploratory relationships: Perspective of OEM suppliers Li, Ling-yee
2011
40 7 p. 1206-1213
8 p.
artikel
12 Network actors' participation in B2B SME branding Mäläskä, Minna
2011
40 7 p. 1144-1152
9 p.
artikel
13 [No title] Wang, Yonggui
2011
40 7 p. 1214-1216
3 p.
artikel
14 Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness Molina-Castillo, Francisco-Jose
2011
40 7 p. 1172-1182
11 p.
artikel
15 Suspicion: Its sources, means of control, and effect on interorganizational relationships Hunter, Gary L.
2011
40 7 p. 1183-1192
10 p.
artikel
16 The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing Le Meunier-FitzHugh, Kenneth
2011
40 7 p. 1161-1171
11 p.
artikel
17 The industrial brand personality scale: Building strong business-to-business brands Herbst, Uta
2011
40 7 p. 1072-1081
10 p.
artikel
18 To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets Backhaus, Klaus
2011
40 7 p. 1082-1092
11 p.
artikel
19 Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands Michaelidou, Nina
2011
40 7 p. 1153-1159
7 p.
artikel
                             19 gevonden resultaten
 
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