| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Affinities between multi-agent systems and service-dominant logic: Interactionist implications for business marketing practice
|
Purvis, Martin K.
|
|
2011
|
40 |
2 |
p. 248-254
7 p.
|
artikel
|
| 2 |
A service perspective on business relationships: The value creation, interaction and marketing interface
|
Grönroos, Christian
|
|
2011
|
40 |
2 |
p. 240-247
8 p.
|
artikel
|
| 3 |
A survey of market orientation research (1995–2008)
|
Liao, Shu-Hsien
|
|
2011
|
40 |
2 |
p. 301-310
10 p.
|
artikel
|
| 4 |
2B or not 2B: That is the question
|
Gummesson, Evert
|
|
2011
|
40 |
2 |
p. 190-192
3 p.
|
artikel
|
| 5 |
Changing the rules of the game: Business responses to new regulation
|
Veal, Gareth J.
|
|
2011
|
40 |
2 |
p. 290-300
11 p.
|
artikel
|
| 6 |
Customer value anticipation, customer satisfaction and loyalty: An empirical examination
|
Flint, Daniel J.
|
|
2011
|
40 |
2 |
p. 219-230
12 p.
|
artikel
|
| 7 |
Editorial Board Continued
|
|
|
2011
|
40 |
2 |
p. i-ii
nvt p.
|
artikel
|
| 8 |
Exploring the concept of coopetition: A typology for the strategic moves of the Finnish forest industry
|
Rusko, Rauno
|
|
2011
|
40 |
2 |
p. 311-320
10 p.
|
artikel
|
| 9 |
Global customer team design: Dimensions, determinants, and performance outcomes
|
Atanasova, Yana
|
|
2011
|
40 |
2 |
p. 278-289
12 p.
|
artikel
|
| 10 |
IMP and service-dominant logic: Divergence, convergence and development
|
Ford, David
|
|
2011
|
40 |
2 |
p. 231-239
9 p.
|
artikel
|
| 11 |
Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation
|
Baron, Steve
|
|
2011
|
40 |
2 |
p. 211-218
8 p.
|
artikel
|
| 12 |
Introduction to service-dominant logic: From propositions to practice
|
Ballantyne, David
|
|
2011
|
40 |
2 |
p. 179-180
2 p.
|
artikel
|
| 13 |
It's about human experiences… and beyond, to co-creation
|
Ramaswamy, Venkat
|
|
2011
|
40 |
2 |
p. 195-196
2 p.
|
artikel
|
| 14 |
It's all B2B…and beyond: Toward a systems perspective of the market
|
Vargo, Stephen L.
|
|
2011
|
40 |
2 |
p. 181-187
7 p.
|
artikel
|
| 15 |
Lessons from high-performance service organizations
|
Berry, Leonard L.
|
|
2011
|
40 |
2 |
p. 188-189
2 p.
|
artikel
|
| 16 |
Letter from the Editor
|
LaPlaca, Peter J.
|
|
2011
|
40 |
2 |
p. 175-178
4 p.
|
artikel
|
| 17 |
Looking through the lens of B2B and beyond...
|
Kohli, Ajay K.
|
|
2011
|
40 |
2 |
p. 193-194
2 p.
|
artikel
|
| 18 |
Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy
|
Wei, Yinghong (Susan)
|
|
2011
|
40 |
2 |
p. 267-277
11 p.
|
artikel
|
| 19 |
On looking into Vargo and Lusch's concept of generic actors in markets, or “It's all B2B …and beyond!”
|
Spohrer, James C.
|
|
2011
|
40 |
2 |
p. 199-201
3 p.
|
artikel
|
| 20 |
Reflections on Vargo and Lusch's systems perspective
|
Sheth, Jagdish N.
|
|
2011
|
40 |
2 |
p. 197-198
2 p.
|
artikel
|
| 21 |
Scripting markets: From value propositions to market propositions
|
Storbacka, Kaj
|
|
2011
|
40 |
2 |
p. 255-266
12 p.
|
artikel
|
| 22 |
The use of information technology tools in new product development phases: Analysis of effects on new product innovativeness, quality, and market performance
|
Durmuşoğlu, Serdar S.
|
|
2011
|
40 |
2 |
p. 321-330
10 p.
|
artikel
|
| 23 |
Value propositions as communication practice: Taking a wider view
|
Ballantyne, David
|
|
2011
|
40 |
2 |
p. 202-210
9 p.
|
artikel
|
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