| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A firm's capability to calibrate supply chain knowledge—Antecedents and consequences
|
Pillai, Kishore Gopalakrishna
|
|
2010
|
39 |
8 |
p. 1365-1375
11 p.
|
article
|
| 2 |
An exploratory investigation of the elements of B2B brand image and its relationship to price premium
|
Persson, Niklas
|
|
2010
|
39 |
8 |
p. 1269-1277
9 p.
|
article
|
| 3 |
Brand equity of defectors and never boughts in a business financial market
|
Bogomolova, Svetlana
|
|
2010
|
39 |
8 |
p. 1261-1268
8 p.
|
article
|
| 4 |
Editorial Board
|
|
|
2010
|
39 |
8 |
p. i-
1 p.
|
article
|
| 5 |
Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy
|
Naidoo, Vikash
|
|
2010
|
39 |
8 |
p. 1311-1320
10 p.
|
article
|
| 6 |
From strategy to tactics: Building, implementing, and managing brand equity in business markets
|
Lindgreen, Adam
|
|
2010
|
39 |
8 |
p. 1223-1225
3 p.
|
article
|
| 7 |
How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach
|
Besharat, Ali
|
|
2010
|
39 |
8 |
p. 1240-1249
10 p.
|
article
|
| 8 |
How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting
|
Baumgarth, Carsten
|
|
2010
|
39 |
8 |
p. 1250-1260
11 p.
|
article
|
| 9 |
Integrated solutions from a service-centered perspective: Applicability and limitations in the capital goods industry
|
Windahl, Charlotta
|
|
2010
|
39 |
8 |
p. 1278-1290
13 p.
|
article
|
| 10 |
Leveraging brand equity in business-to-business mergers and acquisitions
|
Lambkin, Mary C.
|
|
2010
|
39 |
8 |
p. 1234-1239
6 p.
|
article
|
| 11 |
Managing customer share in key supplier relationships
|
Eggert, Andreas
|
|
2010
|
39 |
8 |
p. 1346-1355
10 p.
|
article
|
| 12 |
Organizational factors enhancing customer knowledge utilization in the management of key account relationships
|
Salojärvi, Hanna
|
|
2010
|
39 |
8 |
p. 1395-1402
8 p.
|
article
|
| 13 |
Pipeline management for the acquisition of industrial projects
|
Söhnchen, Florian
|
|
2010
|
39 |
8 |
p. 1356-1364
9 p.
|
article
|
| 14 |
Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships
|
Čater, Tomaž
|
|
2010
|
39 |
8 |
p. 1321-1333
13 p.
|
article
|
| 15 |
Services growth options for B2B product-centric businesses
|
Raddats, Chris
|
|
2010
|
39 |
8 |
p. 1334-1345
12 p.
|
article
|
| 16 |
Special issue on building, implementing, and managing brand equity in business markets
|
LaPlaca, Peter J.
|
|
2010
|
39 |
8 |
p. 1219-1222
4 p.
|
article
|
| 17 |
Strategic marketing and business performance: A study in three European ‘engineering countries’
|
Jaakkola, Matti
|
|
2010
|
39 |
8 |
p. 1300-1310
11 p.
|
article
|
| 18 |
The effects of customer and supplier involvement on competitive advantage: An empirical study in China
|
Feng, Taiwen
|
|
2010
|
39 |
8 |
p. 1384-1394
11 p.
|
article
|
| 19 |
The moderating effect of brand strength in manufacturer–reseller relationships
|
Glynn, Mark S.
|
|
2010
|
39 |
8 |
p. 1226-1233
8 p.
|
article
|
| 20 |
Triggers for virtual customer integration in the development of medical equipment — From a manufacturer and a user's perspective
|
Füller, Johann
|
|
2010
|
39 |
8 |
p. 1376-1383
8 p.
|
article
|
| 21 |
Unfolding implementation in industrial market segmentation
|
Boejgaard, John
|
|
2010
|
39 |
8 |
p. 1291-1299
9 p.
|
article
|
Journal description