| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Editorial Board
|
|
|
2008
|
37 |
3 |
p. IFC-
1 p.
|
artikel
|
| 2 |
From goods to service(s): Divergences and convergences of logics
|
Vargo, Stephen L.
|
|
2008
|
37 |
3 |
p. 254-259
6 p.
|
artikel
|
| 3 |
From products to services and back again: Towards a new service procurement logic
|
Lindberg, Nina
|
|
2008
|
37 |
3 |
p. 292-300
9 p.
|
artikel
|
| 4 |
Identifying service strategies in product manufacturing companies by exploring environment–strategy configurations
|
Gebauer, Heiko
|
|
2008
|
37 |
3 |
p. 278-291
14 p.
|
artikel
|
| 5 |
Industrial marketing management
|
LaPlaca, Peter J.
|
|
2008
|
37 |
3 |
p. 245-246
2 p.
|
artikel
|
| 6 |
Initiation of business relationships in service-dominant settings
|
Edvardsson, Bo
|
|
2008
|
37 |
3 |
p. 339-350
12 p.
|
artikel
|
| 7 |
Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors
|
Cova, Bernard
|
|
2008
|
37 |
3 |
p. 270-277
8 p.
|
artikel
|
| 8 |
Moving from basic offerings to value-added solutions: Strategies, barriers and alignment
|
Matthyssens, Paul
|
|
2008
|
37 |
3 |
p. 316-328
13 p.
|
artikel
|
| 9 |
Service procurement in manufacturing companies: Results of three embedded case studies
|
van der Valk, Wendy
|
|
2008
|
37 |
3 |
p. 301-315
15 p.
|
artikel
|
| 10 |
The development of consulting in goods-based companies
|
Ploetner, Olaf
|
|
2008
|
37 |
3 |
p. 329-338
10 p.
|
artikel
|
| 11 |
The impact of the product to service shift in industrial markets and the evolution of the sales organization
|
Sheth, Jagdish N.
|
|
2008
|
37 |
3 |
p. 260-269
10 p.
|
artikel
|
| 12 |
The transition from product to service in business markets: An agenda for academic inquiry
|
Jacob, Frank
|
|
2008
|
37 |
3 |
p. 247-253
7 p.
|
artikel
|
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