| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Across the threshold: Role of performance and compatibility in innovative new products' market penetration
|
Kim, Sang-Hoon
|
|
2004
|
33 |
8 |
p. 689-699
11 p.
|
artikel
|
| 2 |
Author Index to Volume 33
|
|
|
2004
|
33 |
8 |
p. I-II
nvt p.
|
artikel
|
| 3 |
Configuring and managing strategic supplier portfolios
|
Wagner, Stephan M.
|
|
2004
|
33 |
8 |
p. 717-730
14 p.
|
artikel
|
| 4 |
Customer value, overall satisfaction, end-user loyalty, and market performance in detail intensive industries
|
Spiteri, Joseph M.
|
|
2004
|
33 |
8 |
p. 675-687
13 p.
|
artikel
|
| 5 |
Editorial Board
|
|
|
2004
|
33 |
8 |
p. IFC-
1 p.
|
artikel
|
| 6 |
Industrial manufacturer–customer relationships: The discriminating role of the buying situation
|
Leonidou, Leonidas C.
|
|
2004
|
33 |
8 |
p. 731-742
12 p.
|
artikel
|
| 7 |
Industrial marketing management, Vol. 33 No. 8, November 2004
|
LaPlaca, Peter J.
|
|
2004
|
33 |
8 |
p. iv-v
nvt p.
|
artikel
|
| 8 |
Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)
|
Kaynak, Erdener
|
|
2004
|
33 |
8 |
p. 743-753
11 p.
|
artikel
|
| 9 |
Moving beyond intuition—Managing allocation decisions in relationship marketing in business-to-business markets
|
Ouwersloot, Hans
|
|
2004
|
33 |
8 |
p. 701-710
10 p.
|
artikel
|
| 10 |
Segmentation: Identification, intuition, and implementation
|
Palmer, R.A.
|
|
2004
|
33 |
8 |
p. 779-785
7 p.
|
artikel
|
| 11 |
Supply source selection criteria: The impact of supplier performance on distributor performance
|
Katsikeas, Constantine S.
|
|
2004
|
33 |
8 |
p. 755-764
10 p.
|
artikel
|
| 12 |
The framework of a global company: A conceptualization and preliminary validation
|
Cavusgil, S.Tamer
|
|
2004
|
33 |
8 |
p. 711-716
6 p.
|
artikel
|
| 13 |
Towards value-based pricing—An integrative framework for decision making
|
Hinterhuber, Andreas
|
|
2004
|
33 |
8 |
p. 765-778
14 p.
|
artikel
|
| 14 |
Volume Contents 33
|
|
|
2004
|
33 |
8 |
p. III-IX
nvt p.
|
artikel
|
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