| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A method for identifying and assessing key customer group needs
|
Wagner, Ernesto R.
|
|
2004
|
33 |
7 |
p. 643-655
13 p.
|
article
|
| 2 |
An examination of the foreign market knowledge of exporting firms based in the People's Republic of China: Its determinants and effect on export intensity
|
Ling-yee, Li
|
|
2004
|
33 |
7 |
p. 561-572
12 p.
|
article
|
| 3 |
Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking
|
Cavusgil, S.Tamer
|
|
2004
|
33 |
7 |
p. 607-617
11 p.
|
article
|
| 4 |
Customer service strategy options: A multiple case study in a B2B setting
|
Wouters, Joost P.M.
|
|
2004
|
33 |
7 |
p. 583-592
10 p.
|
article
|
| 5 |
Editorial Board
|
|
|
2004
|
33 |
7 |
p. IFC-
1 p.
|
article
|
| 6 |
Industrial Marketing Management, Vol. 33 No. 7, October 2004
|
LaPlaca, Peter J.
|
|
2004
|
33 |
7 |
p. iii-iv
nvt p.
|
article
|
| 7 |
Managerial perceptions of sales training and performance
|
Jantan, M.Asri
|
|
2004
|
33 |
7 |
p. 667-673
7 p.
|
article
|
| 8 |
Multivariate statistics in industrial marketing management: A practitioner tool kit
|
Nairn, Agnes
|
|
2004
|
33 |
7 |
p. 573-582
10 p.
|
article
|
| 9 |
Navigating the new product development process
|
Tzokas, Nikolaos
|
|
2004
|
33 |
7 |
p. 619-626
8 p.
|
article
|
| 10 |
Sources, uses, and forms of data in the new product development process
|
Zahay, Debra
|
|
2004
|
33 |
7 |
p. 657-666
10 p.
|
article
|
| 11 |
The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry
|
Lu, Louis Y.Y.
|
|
2004
|
33 |
7 |
p. 593-605
13 p.
|
article
|
| 12 |
The role of learning and technical capabilities in predicting adoption of B2B technologies
|
Zahay, Debra L.
|
|
2004
|
33 |
7 |
p. 627-641
15 p.
|
article
|
Journal description