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                             10 results found
no title author magazine year volume issue page(s) type
1 An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon Zablah, Alex R
 2004
 33 6 p. 475-489
15 p.
 article
2 A quantitative exploration of communication's role in determining the governance of manufacturer–retailer relationships Holden, Mary T.
 2004
 33 6 p. 539-548
10 p.
 article
3 Does the level of experience have an effect on CRM programs? Exploratory research findings Hart, Susan
 2004
 33 6 p. 549-560
12 p.
 article
4 Editorial Board 2004
 33 6 p. IFC-
1 p.
 article
5 Managing commitments and flexibility by real options Rese, Mario
 2004
 33 6 p. 501-512
12 p.
 article
6 Managing the trade-off between relationships and value networks. Towards a value-based approach of customer relationship management in business-to-business markets Ehret, Michael
 2004
 33 6 p. 465-473
9 p.
 article
7 Measuring intangible value in business-to-business buyer–seller relationships: An intellectual capital perspective Baxter, Roger
 2004
 33 6 p. 491-500
10 p.
 article
8 Relationship marketing and contract theory Seshadri, Sudhi
 2004
 33 6 p. 513-526
14 p.
 article
9 Special issue on customer relationship management LaPlaca, Peter J
 2004
 33 6 p. 463-464
2 p.
 article
10 The role of multichannel integration in customer relationship management Payne, Adrian
 2004
 33 6 p. 527-538
12 p.
 article
                             10 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands