| no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
| 1 |
A longitudinal study of customers' desired value change in business-to-business markets
|
Beverland, Michael
|
|
2003
|
32 |
8 |
p. 653-666
14 p.
|
article
|
| 2 |
Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing
|
Kumar, V.
|
|
2003
|
32 |
8 |
p. 667-676
10 p.
|
article
|
| 3 |
Author Index to Volume 32
|
|
|
2003
|
32 |
8 |
p. 717-718
2 p.
|
article
|
| 4 |
Capturing value creation in business relationships: A customer perspective
|
Ulaga, Wolfgang
|
|
2003
|
32 |
8 |
p. 677-693
17 p.
|
article
|
| 5 |
Contents
|
|
|
2003
|
32 |
8 |
p. ii-
1 p.
|
article
|
| 6 |
Editorial Board
|
|
|
2003
|
32 |
8 |
p. IFC-
1 p.
|
article
|
| 7 |
Mature relationships: Why does relational orientation turn into transaction orientation?
|
Gopalakrishna Pillai, Kishore
|
|
2003
|
32 |
8 |
p. 643-651
9 p.
|
article
|
| 8 |
Organizational resources enabling service responsiveness: Evidence from Greece
|
Theoharakis, Vasilis
|
|
2003
|
32 |
8 |
p. 695-702
8 p.
|
article
|
| 9 |
Special issue: Transactions, relationships, or both: Impact of customer strategies on firm performance
|
LaPlaca, Peter J
|
|
2003
|
32 |
8 |
p. 621-
1 p.
|
article
|
| 10 |
The coexistence of transaction and relational marketing: Insights from the Chinese business context
|
Styles, Chris
|
|
2003
|
32 |
8 |
p. 633-642
10 p.
|
article
|
| 11 |
The determinants of relational governance and performance: How to manage business relationships?
|
Claro, Danny Pimentel
|
|
2003
|
32 |
8 |
p. 703-716
14 p.
|
article
|
| 12 |
The impact of transactional and relational strategies in business markets: An agenda for inquiry
|
Sharma, Arun
|
|
2003
|
32 |
8 |
p. 623-626
4 p.
|
article
|
| 13 |
Till death do us part…but not always: Six antecedents to a customer's relational preference in buyer–seller exchanges
|
Sheth, Jagdish N.
|
|
2003
|
32 |
8 |
p. 627-631
5 p.
|
article
|
| 14 |
Volume Contents 32
|
|
|
2003
|
32 |
8 |
p. I-VI
nvt p.
|
article
|
Journal description