nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Communication in international business-to-business marketing channels
|
Rosenbloom, Bert |
|
2003 |
32 |
4 |
p. 309-315 7 p. |
artikel |
2 |
Editorial Board
|
|
|
2003 |
32 |
4 |
p. IFC- 1 p. |
artikel |
3 |
Industrial distributors
|
Mudambi, Susan |
|
2003 |
32 |
4 |
p. 317-325 9 p. |
artikel |
4 |
Letter from the Editor
|
LaPlaca, Peter J. |
|
2003 |
32 |
4 |
p. 265-266 2 p. |
artikel |
5 |
Linking customer lifetime value with shareholder value
|
Stahl, Heinz K. |
|
2003 |
32 |
4 |
p. 267-279 13 p. |
artikel |
6 |
Measuring innovativeness for the adoption of industrial products
|
Fell, David R. |
|
2003 |
32 |
4 |
p. 347-353 7 p. |
artikel |
7 |
Need-based segmentation and customized communication strategies in a complex-commodity industry
|
Albert, Terri C. |
|
2003 |
32 |
4 |
p. 281-290 10 p. |
artikel |
8 |
Problems evaluating sales representative performance?
|
Dickinson, Victoria |
|
2003 |
32 |
4 |
p. 301-307 7 p. |
artikel |
9 |
The effect of market orientation on buyer–seller relationship satisfaction
|
Sanzo, Marı́a José |
|
2003 |
32 |
4 |
p. 327-345 19 p. |
artikel |
10 |
The relationship between technology adoption and strategy in business-to-business markets
|
Pires, Guilherme D. |
|
2003 |
32 |
4 |
p. 291-300 10 p. |
artikel |