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                             9 results found
no title author magazine year volume issue page(s) type
1 Editorial Board 1996
 25 1 p. IFC-
1 p.
 article
2 How to improve product management effectiveness Murphy, William H.
 1996
 25 1 p. 47-58
12 p.
 article
3 Long-term relationship in industrial marketing: Reality or rhetoric? Koon Huat Low, Brian
 1996
 25 1 p. 23-35
13 p.
 article
4 Marketing implementation in small and midsized industrial firms: An exploratory study Sashittal, Hemant C.
 1996
 25 1 p. 67-78
12 p.
 article
5 Russian networks in transition: Implications for managers Salmi, Asta
 1996
 25 1 p. 37-45
9 p.
 article
6 Succeeding in the communiputer age: Technology and the marketing mix Courtney, John A.
 1996
 25 1 p. 1-10
10 p.
 article
7 The challenge of sustaining competitive advantage Slater, Stanley F.
 1996
 25 1 p. 79-86
8 p.
 article
8 The conduct of marketing audits: A critical review and commentary Brownlie, Douglas
 1996
 25 1 p. 11-22
12 p.
 article
9 The value of nonselling activities at international trade shows Sharland, Alex
 1996
 25 1 p. 59-66
8 p.
 article
                             9 results found
 
 Koninklijke Bibliotheek - National Library of the Netherlands