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Journal description
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9 results found
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title
author
magazine
year
volume
issue
page(s)
type
1
Facsimile transmission versus mail delivery of self-administered questionnaires in industrial surveys
Nebenzahl, Israel D
1995
24
3
p. 167-175
9 p.
article
2
From the editor
LaPlaca, Peter J
1995
24
3
p. ii-
1 p.
article
3
Involving organizational buyers in new product development
Atuahene-Gima, Kwaku
1995
24
3
p. 215-226
12 p.
article
4
Judgmental modeling as a tool for analyzing market structure: An application in the plastics industry
Naudé, Peter
1995
24
3
p. 227-238
12 p.
article
5
Net present value techniques and their effects on new product research
Haley, George T
1995
24
3
p. 177-190
14 p.
article
6
Pricing an industrial technological innovation: A case study
Woodside, Arch G
1995
24
3
p. 145-150
6 p.
article
7
Successful cooperation in professional services: What characteristics should the customer have?
Boström, Gert-Olof
1995
24
3
p. 151-165
15 p.
article
8
The benefits of “Guanxi”: The value of relationships in developing the Chinese market
Davies, Howard
1995
24
3
p. 207-214
8 p.
article
9
Using conjoint analysis in industrial marketing: The role of judgment
Auty, Susan
1995
24
3
p. 191-206
16 p.
article
9 results found
Koninklijke Bibliotheek -
National Library of the Netherlands