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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
11 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Comparison of business-to-business advertising |
Cutler, Bob D. |
1994 |
23 | 2 |
p. 117-124 8 p. |
article |
|
| 2 | Discounts in business marketing management |
Blois, K.J. |
1994 |
23 | 2 |
p. 93-100 8 p. |
article |
|
| 3 | Does the name of the sender affect industrial mail response? |
Chawla, Sudhir K. |
1994 |
23 | 2 |
p. 111-115 5 p. |
article |
|
| 4 | Effectiveness of monetary incentives |
Armstrong, J.Scott |
1994 |
23 | 2 |
p. 133-136 4 p. |
article |
|
| 5 | Effect of industrial prenotification on response rate, speed, quality, bias, and cost |
Hagget, Sarah |
1994 |
23 | 2 |
p. 101-110 10 p. |
article |
|
| 6 | Impact of the inclusion of an article as an incentive in industrial mail surveys |
Kalafatis, S.P. |
1994 |
23 | 2 |
p. 137-143 7 p. |
article |
|
| 7 | Measuring trade show effectiveness: An effective exercise? |
Herbig, Paul |
1994 |
23 | 2 |
p. 165-170 6 p. |
article |
|
| 8 | Simultaneous marketing: A holistic marketing approach to shorter time to market |
Barius, Bengt |
1994 |
23 | 2 |
p. 145-154 10 p. |
article |
|
| 9 | Sourcing preference scale |
Swift, Cathy Owens |
1994 |
23 | 2 |
p. 171-180 10 p. |
article |
|
| 10 | Tangible versus intangible copy in industrial print advertising |
Bellizzi, Joseph A. |
1994 |
23 | 2 |
p. 155-163 9 p. |
article |
|
| 11 | Using price as a weapon |
Ursic, Michael L. |
1994 |
23 | 2 |
p. 125-131 7 p. |
article |
11 results found