no |
title |
author |
magazine |
year |
volume |
issue |
page(s) |
type |
1 |
Anatomy of a complex computer purchase
|
Puri, S.Joe |
|
1994 |
23 |
1 |
p. 17-27 11 p. |
article |
2 |
Editorial Board
|
|
|
1994 |
23 |
1 |
p. IFC- 1 p. |
article |
3 |
Effects of source and paper color on response rates in mail surveys
|
Greer, Thomas V. |
|
1994 |
23 |
1 |
p. 47-54 8 p. |
article |
4 |
From the editor
|
LaPlaca, Peter J. |
|
1994 |
23 |
1 |
p. 1- 1 p. |
article |
5 |
Growing importance of marketing strategies for the software industry
|
Rao, P.M. |
|
1994 |
23 |
1 |
p. 29-37 9 p. |
article |
6 |
Implementation problems in industrial market segmentation
|
Dibb, Sally |
|
1994 |
23 |
1 |
p. 55-63 9 p. |
article |
7 |
Improving service quality in an industrial setting
|
Moore, S.Anne |
|
1994 |
23 |
1 |
p. 83-92 10 p. |
article |
8 |
Issues in marketing local area network products
|
Parker, R.Stephen |
|
1994 |
23 |
1 |
p. 71-81 11 p. |
article |
9 |
Ohmeda monitoring systems
|
Hayes, H.Michael |
|
1994 |
23 |
1 |
p. 3-15 13 p. |
article |
10 |
Segmenting industrial markets
|
Griffith, Rodney L. |
|
1994 |
23 |
1 |
p. 39-46 8 p. |
article |
11 |
Who trains salespeople?
|
Honeycutt Jr., Earl D. |
|
1994 |
23 |
1 |
p. 65-70 6 p. |
article |