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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
12 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Author index to volume 20 |
1991 |
20 | 4 |
p. 361-362 2 p. |
article |
||
| 2 | Couple the buying and selling teams |
Puri, S.Joe |
1991 |
20 | 4 |
p. 311-317 7 p. |
article |
|
| 3 | Equipment lease accounting in industrial marketing strategy |
Wagner, William B. |
1991 |
20 | 4 |
p. 305-310 6 p. |
article |
|
| 4 | Factors affecting industrial mail response rates |
Diamantopoulos, Adamantios |
1991 |
20 | 4 |
p. 327-339 13 p. |
article |
|
| 5 | Generating and screening new products ideas |
Rochford, Linda |
1991 |
20 | 4 |
p. 287-296 10 p. |
article |
|
| 6 | How annual reports communicate a customer orientation |
Judd, Vaughan C. |
1991 |
20 | 4 |
p. 353-360 8 p. |
article |
|
| 7 | Key success factors in marketing mature products |
De Vasconcellos, Jorge Alberto Sousa |
1991 |
20 | 4 |
p. 263-278 16 p. |
article |
|
| 8 | Laptop computers in industrial sales |
Moncrief III., William C. |
1991 |
20 | 4 |
p. 279-285 7 p. |
article |
|
| 9 | Meeting source selection criteria: Direct versus distributor channels |
Shipley, David |
1991 |
20 | 4 |
p. 297-303 7 p. |
article |
|
| 10 | Modes of entering foreign markets |
Okoroafo, Sam C. |
1991 |
20 | 4 |
p. 341-346 6 p. |
article |
|
| 11 | Postal surveys to small manufacturers |
Karimabady, H. |
1991 |
20 | 4 |
p. 319-326 8 p. |
article |
|
| 12 | The life cycle of the PIMS and BCG models |
McCabe, Donald L. |
1991 |
20 | 4 |
p. 347-352 6 p. |
article |
12 results found