nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Distributor attitudes toward manufacturer-sponsored promotions
|
Glover, Donald R. |
|
1991 |
20 |
3 |
p. 241-249 9 p. |
artikel |
2 |
Faculty/practitioner differences: Skills needed for industrial marketing entry positions
|
Messina, Michael J. |
|
1991 |
20 |
3 |
p. 261- 1 p. |
artikel |
3 |
Forecasting the potential for new industrial products
|
Kendall, David L. |
|
1991 |
20 |
3 |
p. 177-183 7 p. |
artikel |
4 |
How are blacks portrayed in business ads?
|
Stevenson, Thomas H. |
|
1991 |
20 |
3 |
p. 193-199 7 p. |
artikel |
5 |
How reverse marketing changes buyer—seller roles
|
Blenkhorn, David L. |
|
1991 |
20 |
3 |
p. 185-191 7 p. |
artikel |
6 |
How to locate and communicate with overseas customers
|
Holden, Alfred C. |
|
1991 |
20 |
3 |
p. 161-168 8 p. |
artikel |
7 |
Marketing strategies for mature industrial products
|
Michell, Paul C.N. |
|
1991 |
20 |
3 |
p. 201-206 6 p. |
artikel |
8 |
Marketing strategies of small industrial manufacturers
|
Weinrauch, J.Donald |
|
1991 |
20 |
3 |
p. 251-259 9 p. |
artikel |
9 |
Overcoming basic problems between manufacturers and distributors
|
Calantone, Roger J. |
|
1991 |
20 |
3 |
p. 215-221 7 p. |
artikel |
10 |
The interdependency between marketing and manufacturing
|
St. John, Caron H. |
|
1991 |
20 |
3 |
p. 223-229 7 p. |
artikel |
11 |
Undergraduate industrial marketing: Content and methods
|
Lichtenthal, J.David |
|
1991 |
20 |
3 |
p. 231-239 9 p. |
artikel |
12 |
Why U.S. firms don't buy from Latin American companies
|
Saghafi, Massoud M. |
|
1991 |
20 |
3 |
p. 207-213 7 p. |
artikel |
13 |
Winning a large order: A case study using judgemental modelling
|
Geoff Lockett, A. |
|
1991 |
20 |
3 |
p. 169-175 7 p. |
artikel |