nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Approaches for improving salespersons' forecasts
|
Cox Jr., James E. |
|
1989 |
18 |
4 |
p. 307-311 5 p. |
artikel |
2 |
Author index to volume 18
|
|
|
1989 |
18 |
4 |
p. 325-326 2 p. |
artikel |
3 |
Balancing product quality, costs, and profits
|
Raffield III, Barney T. |
|
1989 |
18 |
4 |
p. 293-299 7 p. |
artikel |
4 |
Contents
|
|
|
1989 |
18 |
4 |
p. i-v nvt p. |
artikel |
5 |
Developing and using a data base marketing system
|
Meredith, Lindsay |
|
1989 |
18 |
4 |
p. 245-257 13 p. |
artikel |
6 |
Evaluating a decision support forecasting system
|
Mentzer, John T. |
|
1989 |
18 |
4 |
p. 313-323 11 p. |
artikel |
7 |
Gearing manufacturer support programs to distributors
|
Magrath, Allan J. |
|
1989 |
18 |
4 |
p. 239-244 6 p. |
artikel |
8 |
Global computer marketing strategies
|
Samli, A.Coskun |
|
1989 |
18 |
4 |
p. 271-279 9 p. |
artikel |
9 |
Industrial advertising budget approaches in the U.K.
|
Lynch, James E. |
|
1989 |
18 |
4 |
p. 265-270 6 p. |
artikel |
10 |
Market-driven procurement
|
Oumlil, A.Ben |
|
1989 |
18 |
4 |
p. 289-292 4 p. |
artikel |
11 |
Marketing approaches used by high tech firms
|
Traynor, Kenneth |
|
1989 |
18 |
4 |
p. 281-287 7 p. |
artikel |
12 |
Should you increase sales promotion or add salespeople?
|
Powers, Thomas L. |
|
1989 |
18 |
4 |
p. 259-263 5 p. |
artikel |
13 |
Simultaneous new product development: Reducing the new product failure rate
|
Kortge, G.Dean |
|
1989 |
18 |
4 |
p. 301-306 6 p. |
artikel |