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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
8 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | Gift-giving and gift-taking in industrial companies |
Bird, Monroe Murphy |
1989 |
18 | 2 |
p. 91-94 4 p. |
article |
|
| 2 | High technology launch strategies in the U.K. |
Easingwood, Chris |
1989 |
18 | 2 |
p. 125-138 14 p. |
article |
|
| 3 | How buyers view industrial salespeople |
Hayes, H.Michael |
1989 |
18 | 2 |
p. 73-80 8 p. |
article |
|
| 4 | How designers and buyers evaluate products |
Wolter, James F. |
1989 |
18 | 2 |
p. 81-89 9 p. |
article |
|
| 5 | Pricing an industrial service |
Morris, Michael H. |
1989 |
18 | 2 |
p. 139-146 8 p. |
article |
|
| 6 | Product development approaches in established firms |
Johne, F.Axel |
1989 |
18 | 2 |
p. 113-124 12 p. |
article |
|
| 7 | Requirements driven market segmentation |
Brown, Herbert E. |
1989 |
18 | 2 |
p. 105-112 8 p. |
article |
|
| 8 | User initiated product innovations |
Foxall, Gordon R. |
1989 |
18 | 2 |
p. 95-104 10 p. |
article |
8 results found