nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
Control vs. resources in channel design: Distribution differences in one industry
|
Cespedes, Frank V. |
|
1988 |
17 |
3 |
p. 215-227 13 p. |
artikel |
2 |
Coupling quality assurance programs to marketing
|
Kohoutek, Henry J. |
|
1988 |
17 |
3 |
p. 177-188 12 p. |
artikel |
3 |
How to determine the composition and influence of a buying center
|
Mattson, Melvin R. |
|
1988 |
17 |
3 |
p. 205-214 10 p. |
artikel |
4 |
Improving postpurchase satisfaction in industrial distribution channels
|
Withey, John J. |
|
1988 |
17 |
3 |
p. 229-235 7 p. |
artikel |
5 |
Measuring industrial competitiveness
|
Oral, Muhittin |
|
1988 |
17 |
3 |
p. 263-272 10 p. |
artikel |
6 |
Measuring multiple buying influences
|
Kohli, Ajay K. |
|
1988 |
17 |
3 |
p. 197-204 8 p. |
artikel |
7 |
Predevelopment activities determine new product success
|
Cooper, Robert G. |
|
1988 |
17 |
3 |
p. 237-247 11 p. |
artikel |
8 |
Qualifying sales leads: The tight and loose approaches
|
Jolson, Marvin A. |
|
1988 |
17 |
3 |
p. 189-196 8 p. |
artikel |
9 |
Resource allocation in the new product process
|
Cooper, R.G. |
|
1988 |
17 |
3 |
p. 249-262 14 p. |
artikel |