| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A contingency perspective on global service development in manufacturing firms.
|
Capanni, Giulia
|
|
|
127 |
C |
p. 100-118
|
artikel
|
| 2 |
A dynamic integrative view of signaling strategies during the franchisee recruitment process
|
Le Bot, Corentin
|
|
|
127 |
C |
p. 133-147
|
artikel
|
| 3 |
Announcement of Best B2B Marketing Management Ph.D. Prize Competition, 2025
|
Lindgreen, Adam
|
|
|
127 |
C |
p. A2
|
artikel
|
| 4 |
Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performance
|
Liu, Yulong David
|
|
|
127 |
C |
p. 164-174
|
artikel
|
| 5 |
B2B customer referencing in a community of practice context: Conceptualizing legitimating mechanisms in the health technology sector
|
Wiik, Josefin
|
|
|
127 |
C |
p. 29-43
|
artikel
|
| 6 |
Call for papers for the Regional Industrial Marketing Management: Baltic States summit
|
Siemieniako, Dariusz
|
|
|
127 |
C |
p. A6-A7
|
artikel
|
| 7 |
Call for papers: Industrial Marketing Management (IMM) African Summit: 10–12 September 2025
|
Lindgreen, Adam
|
|
|
127 |
C |
p. A3-A5
|
artikel
|
| 8 |
Current state of the literature and new research directions on the nature of marketing in international B2B service firms: Special issue editorial
|
Rašković, Matevž (Matt)
|
|
|
127 |
C |
p. 175-185
|
artikel
|
| 9 |
Do Brands boost the impact of patents on innovation performance among innovation collaborators? Evidence from the UK
|
Sena, Vania
|
|
|
127 |
C |
p. 74-87
|
artikel
|
| 10 |
Editorial Board
|
|
|
|
127 |
C |
p. ii
|
artikel
|
| 11 |
Editorial: Outstanding Article Awards and Best Reviewer Awards 2024
|
Lindgreen, Adam
|
|
|
127 |
C |
p. A1
|
artikel
|
| 12 |
Exploring relationship between digital dexterity, supply chain quality management, agility and performance – Empirical evidence from Indian B2B manufacturers
|
Sahoo, Saumyaranjan
|
|
|
127 |
C |
p. 44-61
|
artikel
|
| 13 |
Navigating the AI wave for sales management: The mediating role of marketing agility
|
Iyer, Pramod
|
|
|
127 |
C |
p. 62-73
|
artikel
|
| 14 |
Propensity score modeling for business marketing research
|
Guenther, Peter
|
|
|
127 |
C |
p. 14-28
|
artikel
|
| 15 |
Salespeople's experience with last-mile internal selling processes: Benefits and challenges
|
DeCarlo, Thomas E.
|
|
|
127 |
C |
p. 1-13
|
artikel
|
| 16 |
Sales representative vs. firm commitment: The moderating role of national distance
|
Wang, Meng
|
|
|
127 |
C |
p. 119-132
|
artikel
|
| 17 |
The relationship between a firm's pre-recall product and environment CSR efforts and post-recall market share
|
Javadinia, Amir
|
|
|
127 |
C |
p. 88-99
|
artikel
|
| 18 |
Training clients in digital marketing: The key to a feel-good B2B relationship with SMEs
|
Sutherland, Karen
|
|
|
127 |
C |
p. 148-163
|
artikel
|
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