| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
A configurational approach to understanding relationship characteristics in differing levels of servitization
|
Kramer, Victoria
|
|
|
117 |
C |
p. 42-65
|
artikel
|
| 2 |
AI-orientation and company climate action: The moderating role of dependency structure and innovation capability
|
Zeng, Fue
|
|
|
117 |
C |
p. 148-160
|
artikel
|
| 3 |
An integrated AI framework for managing organizational risk and climate change concerns in B2B market
|
Shankar, Ravi
|
|
|
117 |
C |
p. 173-187
|
artikel
|
| 4 |
Artificial intelligence capabilities, open innovation, and business performance – Empirical insights from multinational B2B companies
|
Sahoo, Saumyaranjan
|
|
|
117 |
C |
p. 28-41
|
artikel
|
| 5 |
B2B green marketing strategies for European firms: Implications for people, planet and profit
|
Tzanidis, Theofilos
|
|
|
117 |
C |
p. 481-492
|
artikel
|
| 6 |
B2B marketing for industrial value addition: How do geopolitical tension and economic policy uncertainty affect sustainable development?
|
Shams, Riad
|
|
|
117 |
C |
p. 253-274
|
artikel
|
| 7 |
Building a commercialization capability: A dynamic capability view
|
Munoz-Penas, Juan
|
|
|
117 |
C |
p. 344-355
|
artikel
|
| 8 |
Business failure in post-pandemic era: New challenges for industrial networks, emerging insights and market opportunities
|
Amankwah-Amoah, Joseph
|
|
|
117 |
C |
p. A3-A9
|
artikel
|
| 9 |
Customer-perceived value in the circular economy: A multidimensional framework
|
Sairanen, Mikko
|
|
|
117 |
C |
p. 321-343
|
artikel
|
| 10 |
Does audit quality affect firm innovation?
|
Litan, Wang
|
|
|
117 |
C |
p. 402-417
|
artikel
|
| 11 |
Editorial Board
|
|
|
|
117 |
C |
p. ii
|
artikel
|
| 12 |
Effects of complementors' perceived coopetition on fostering innovation: Evidence from Chinese software platforms
|
He, Yuanqiong
|
|
|
117 |
C |
p. 66-78
|
artikel
|
| 13 |
Exploring the dark side of managerial upselling emphasis: Exploratory and exploitative learning's moderating roles in salesperson emotional exhaustion and performance
|
Yeniaras, Volkan
|
|
|
117 |
C |
p. 238-252
|
artikel
|
| 14 |
Founder's birth order and triple bottom line in B2B SMEs
|
Agnihotri, Arpita
|
|
|
117 |
C |
p. 1-13
|
artikel
|
| 15 |
From buying centers to buying ecosystems: Advancing the B2B research journey
|
Ehret, Michael
|
|
|
117 |
C |
p. A10-A16
|
artikel
|
| 16 |
How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context
|
Koval, Mariia
|
|
|
117 |
C |
p. 79-91
|
artikel
|
| 17 |
Impact of carbon offset perceptions on greenwashing: Revealing intentions and strategies through an experimental approach
|
Abadie, Amelie
|
|
|
117 |
C |
p. 304-320
|
artikel
|
| 18 |
Industrial innovation management in the age of digital transformation: The risk of too strong selling capabilities
|
Endres, Herbert
|
|
|
117 |
C |
p. 371-385
|
artikel
|
| 19 |
Industrial service innovation: Exploring the transformation process to digital servitization in industrial goods companies
|
Soellner, Stephan
|
|
|
117 |
C |
p. 288-303
|
artikel
|
| 20 |
In pursuit of value: The objective of a purchase as guide for a relationship
|
Scholten, Kirstin
|
|
|
117 |
C |
p. 467-480
|
artikel
|
| 21 |
More is better but in what direction? The effects of relationship marketing investment breadth and depth on customer gratitude
|
Nelson, Christopher A.
|
|
|
117 |
C |
p. 188-201
|
artikel
|
| 22 |
PRE-ANNOUNCEMENT: 8th Industrial Marketing Management Summit
|
Arslanagic-Kalajdzic, Maja
|
|
|
117 |
C |
p. A1
|
artikel
|
| 23 |
Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance: findings from Malaysian and Singaporean B2B firms
|
Ahmad, Wasim
|
|
|
117 |
C |
p. 457-466
|
artikel
|
| 24 |
Risk sources and the effectiveness of the control system in the franchisor's risk perception management
|
Ramírez-García, Carolina
|
|
|
117 |
C |
p. 202-219
|
artikel
|
| 25 |
Should B2B start-ups invest in marketing?
|
Mintz, Ofer
|
|
|
117 |
C |
p. 220-237
|
artikel
|
| 26 |
Source-oriented asymmetric information sharing in B2B negotiations: Two sides of time pressure
|
Ahmad, Fayez
|
|
|
117 |
C |
p. 114-130
|
artikel
|
| 27 |
Subscription offers in business-to-business markets: Conceptualization, taxonomy, and framework for growth
|
Kowalkowski, Christian
|
|
|
117 |
C |
p. 440-456
|
artikel
|
| 28 |
Successful 7th Industrial Marketing Management Summit in Leeds
|
Zaefarian, Ghasem
|
|
|
117 |
C |
p. A2
|
artikel
|
| 29 |
Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
|
Brown, David M.
|
|
|
117 |
C |
p. 14-27
|
artikel
|
| 30 |
The effect of corporate ethical responsibility on social and environmental performance: An empirical study
|
Bag, Surajit
|
|
|
117 |
C |
p. 356-370
|
artikel
|
| 31 |
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
|
Liu, Gordon
|
|
|
117 |
C |
p. 131-147
|
artikel
|
| 32 |
The role of top management teams' functional background diversity in firms' coopetitive behavior
|
Krieweth, Carolin
|
|
|
117 |
C |
p. 275-287
|
artikel
|
| 33 |
The timing of diverse external stakeholder involvement during interfirm open innovation: The effects on new product speed to market and product lifespan
|
Fisher, Gregory J.
|
|
|
117 |
C |
p. 386-401
|
artikel
|
| 34 |
Unleashing the power of artificial intelligence for climate action in industrial markets
|
Akter, Shahriar
|
|
|
117 |
C |
p. 92-113
|
artikel
|
| 35 |
Unpacking the salesperson's ambidextrous internal network (AIN): The influence of bridging and bonding social capital on performance growth trajectories
|
da Silva, Juliano Domingues
|
|
|
117 |
C |
p. 418-439
|
artikel
|
| 36 |
Unveiling the effects of livestream studio environment design on sales performance: A machine learning exploration
|
Han, Lintong
|
|
|
117 |
C |
p. 161-172
|
artikel
|
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