| nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
| 1 |
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
|
Nayal, Kirti
|
|
|
115 |
C |
p. 86-98
|
artikel
|
| 2 |
Addressing concerns with salesperson competitive psychological climate, sales performance, and turnover intention: The role of threat and learning orientation
|
Zahn, William J.
|
|
|
115 |
C |
p. 143-155
|
artikel
|
| 3 |
Artificial intelligence - partner relationships management for climate management in B2B firms to achieve sustainable competitiveness
|
Samadhiya, Ashutosh
|
|
|
115 |
C |
p. 510-525
|
artikel
|
| 4 |
Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach
|
Pattinson, Steven
|
|
|
115 |
C |
p. 408-420
|
artikel
|
| 5 |
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
|
Sarasvuo, Sonja
|
|
|
115 |
C |
p. 69-85
|
artikel
|
| 6 |
Climate change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view
|
Bag, Surajit
|
|
|
115 |
C |
p. 470-483
|
artikel
|
| 7 |
Climate change risks, sustainability and luxury branding: Friend or a foe
|
Mahmoud, Ali B.
|
|
|
115 |
C |
p. 57-68
|
artikel
|
| 8 |
Collaboration with machines in B2B marketing: Overcoming managers' aversion to AI-CRM with explainability
|
Gaczek, Piotr
|
|
|
115 |
C |
p. 127-142
|
artikel
|
| 9 |
Corporate industrial brand equity and firm creditworthiness: The role of climate change commercial risks and opportunities recognition
|
Rahman, Mahabubur
|
|
|
115 |
C |
p. 327-338
|
artikel
|
| 10 |
Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013)
|
Andersen, Poul Houman
|
|
|
115 |
C |
p. 526-538
|
artikel
|
| 11 |
Credible vs. deceptive threat of market entry: Empirical evidence from the US airline industry
|
Aghaie, Sina
|
|
|
115 |
C |
p. 27-43
|
artikel
|
| 12 |
Crisis induced CSR innovation: CSR implementation in B2B firms before and after COVID-19
|
Magrizos, Solon
|
|
|
115 |
C |
p. 44-56
|
artikel
|
| 13 |
Double-edged sword of open innovation for business failure in the post-pandemic era: The moderating roles of industrial embeddedness and absorptive capacity
|
Xiao, Shufeng (Simon)
|
|
|
115 |
C |
p. 378-394
|
artikel
|
| 14 |
Editorial Board
|
|
|
|
115 |
C |
p. ii
|
artikel
|
| 15 |
Examining the dark force consequences of AI as a new actor in B2B relationships
|
Keegan, Brendan James
|
|
|
115 |
C |
p. 228-239
|
artikel
|
| 16 |
Extending the conversation on market driving: An introduction to the special issue
|
Schweitzer, Fiona
|
|
|
115 |
C |
p. A1-A4
|
artikel
|
| 17 |
Fairness-concerned greening and pricing strategies under competitions and different channel leaderships
|
Singh, Satender Pal
|
|
|
115 |
C |
p. 484-509
|
artikel
|
| 18 |
Firms' multi-sided platform construction efforts and ESG performance: An information processing theory perspective
|
Ma, Yongchao Martin
|
|
|
115 |
C |
p. 455-469
|
artikel
|
| 19 |
From greenwashing to green B2B marketing: A systematic literature review
|
Vangeli, Anastas
|
|
|
115 |
C |
p. 281-299
|
artikel
|
| 20 |
Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement
|
Keränen, Joona
|
|
|
115 |
C |
p. 172-184
|
artikel
|
| 21 |
Going beyond fit (misfit): Enhancing sales performance based on salespeople's self-construal
|
Zheng, Yi
|
|
|
115 |
C |
p. 339-354
|
artikel
|
| 22 |
Implications of dynamic capabilities on triple bottom line performance after the COVID-19 pandemic: An empirical insight from B2B marketing perspective
|
Chatterjee, Sheshadri
|
|
|
115 |
C |
p. 240-252
|
artikel
|
| 23 |
In anticipation of a downturn: The role of impression management in buffering against failure
|
Lan, Hao
|
|
|
115 |
C |
p. 355-367
|
artikel
|
| 24 |
Investigating governance of tolerable and intolerable dark sides in B2B dyads in post pandemic emerging markets
|
Basu, Shubhabrata
|
|
|
115 |
C |
p. 11-26
|
artikel
|
| 25 |
Language in intercultural business interactions: A self-perceived power perspective
|
Ivanova-Gongne, Maria
|
|
|
115 |
C |
p. 312-326
|
artikel
|
| 26 |
Managerial mindset effects on international marketing strategy adaptation decisions
|
Papadopoulou, Christina
|
|
|
115 |
C |
p. 266-280
|
artikel
|
| 27 |
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
|
Khan, Huda
|
|
|
115 |
C |
p. 198-213
|
artikel
|
| 28 |
Managing resource loops in circular supply chains: A taxonomy of multi-sided platforms in the B2B setting
|
Franzò, Simone
|
|
|
115 |
C |
p. 185-197
|
artikel
|
| 29 |
Masterful scholarly competences and the development of impactful B2B marketing theory: Contributions of Dr. Shelby D. Hunt
|
Deitz, George D.
|
|
|
115 |
C |
p. 368-377
|
artikel
|
| 30 |
Online reverse auctions research in marketing versus SCM: A review and future directions
|
Mora Cortez, Roberto
|
|
|
115 |
C |
p. 439-454
|
artikel
|
| 31 |
Performance of knowledge transfer mechanisms: The case of franchising networks
|
Gorovaia, Nina
|
|
|
115 |
C |
p. 539-549
|
artikel
|
| 32 |
“Reel”ing it in: The Indian film industry's survival and growth in the post-pandemic era
|
Rammal, Hussain G.
|
|
|
115 |
C |
p. 300-311
|
artikel
|
| 33 |
Re-thinking strategic myopia: A necessary condition analysis of heuristic and firm's performance
|
Czakon, Wojciech
|
|
|
115 |
C |
p. 99-109
|
artikel
|
| 34 |
Social media analytics for business-to-business marketing
|
Agnihotri, Raj
|
|
|
115 |
C |
p. 110-126
|
artikel
|
| 35 |
The impact of digital tools on sales-marketing interactions and perceptions
|
Biemans, Wim
|
|
|
115 |
C |
p. 395-407
|
artikel
|
| 36 |
The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries
|
Al-Kwifi, Osama S.
|
|
|
115 |
C |
p. 550-563
|
artikel
|
| 37 |
The influence of sustainability and digitalisation on business model innovation: The case of a multi-sided platform for food surplus redistribution
|
Principato, Ludovica
|
|
|
115 |
C |
p. 156-171
|
artikel
|
| 38 |
The role of ethics in business-to-business marketing: An exploratory review and research agenda
|
Anand, Amitabh
|
|
|
115 |
C |
p. 421-438
|
artikel
|
| 39 |
The (un)intended consequences of multi-sided platform adoption for different actors in business networks
|
Micallef, Mark
|
|
|
115 |
C |
p. 214-227
|
artikel
|
| 40 |
Uncovering the dark side of AI-based decision-making: A case study in a B2B context
|
Papagiannidis, Emmanouil
|
|
|
115 |
C |
p. 253-265
|
artikel
|
| 41 |
Unpacking the relationship between digital capabilities, services capabilities, and firm financial performance: A moderated mediation model
|
Davies, Philip
|
|
|
115 |
C |
p. 1-10
|
artikel
|
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