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                             44 results found
no title author magazine year volume issue page(s) type
1 AI-activated value co-creation. An exploratory study of conversational agents Kot, Mateusz

107 C p. 287-299
article
2 Alliance portfolios and joint R&D project performance Mani, Sudha

107 C p. 238-252
article
3 An effectual approach to executing dynamic capabilities under unexpected uncertainty Mero, Joel

107 C p. 82-91
article
4 An entrepreneurial framework for value co-creation in servitization Yang, Man

107 C p. 484-497
article
5 An overview, empirical application, and discussion of the future research potential of Q&A models in B2B contexts Lawrence, Benjamin

107 C p. 212-221
article
6 Anything but Sony! Meshworking, identity multiplicity and the emergence of portable music players McKinlay, Matthew

107 C p. 29-38
article
7 Applications of artificial intelligence in B2B marketing: Challenges and future directions Moradi, Masoud

107 C p. 300-314
article
8 Artificial intelligence and SMEs: How can B2B SMEs leverage AI platforms to integrate AI technologies? Wei, Ruiqi

107 C p. 466-483
article
9 A step-by-step guide of (fuzzy set) qualitative comparative analysis: From theory to practice via an implementation in a B2B context Saridakis, Charalampos

107 C p. 92-107
article
10 Bouncing back in turbulent business environments: Exploring resilience in business networks Bondeli, Julia V.

107 C p. 383-395
article
11 Buyers apping? Determinants of current and future use of sellers' business-to-business mobile apps Swani, Kunal

107 C p. 276-286
article
12 Comment on “Clearing the paradigmatic fog – How to move forward in business marketing research: A response to Möller and Halinen (2022)” Lilien, Gary L.

107 C p. 502-504
article
13 CSR orientation and firm performance in the Middle Eastern and African B2B markets: The role of customer satisfaction and customer loyalty Salam, Mohammad Asif

107 C p. 1-13
article
14 Disembedding air from e-commerce parcels: A joint challenge for supply chain actors Brüel Grönberg, Sandra

107 C p. 396-406
article
15 Editorial Board
107 C p. IFC
article
16 Editorial Board Continued
107 C p. i-iii
article
17 Editorial: Social network analysis in marketing: A step-by-step guide for researchers Zaefarian, Ghasem

107 C p. A11-A24
article
18 Examining supplier, buyer, and customer triads: The critical role of conflict in interaction processes and product/service innovations Fletcher-Chen, Chavi C.-Y.

107 C p. 337-352
article
19 How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective Chen, Shijiao (Joseph)

107 C p. 161-175
article
20 How to leverage relational gatekeepers to improve sales performance: Moderating effects of gatekeeper-salesperson Guanxi and gatekeeper-buyer Guanxi Ma, Bei

107 C p. 108-119
article
21 Impact of ethics training and audits on the relationship quality of business-to-business partners in sharing economy Bag, Surajit

107 C p. 120-133
article
22 Individual strategies as interaction modes for handling institutional logic diversity over time: A case study on a public-private collaboration project Leite, Emilene

107 C p. 266-275
article
23 Internal branding and job satisfaction: Investigating the roles of brand individuality and personality–brand fit Knop, Sebastian

107 C p. 70-81
article
24 Intra and inter-organizational paradoxes in product-service systems: Current insights and future research directions Golgeci, Ismail

107 C p. A25-A31
article
25 Key account management formalization and effectiveness: A fuzzy-set qualitative comparative analysis Feste, Jasmin

107 C p. 450-465
article
26 Key account managers' identification profiles and effectiveness: A fuzzy-set qualitative comparative analysis Peters, Leonore

107 C p. 253-265
article
27 Leveraging supplier involvement for fueling manufacturers' firm creativity Cheng, Colin C.J.

107 C p. 353-367
article
28 Managing buyer-supplier conflict when one party dominates: A process study Newell, William

107 C p. 176-189
article
29 Manufacturer go green: A typology of offerings and capability requirements Ellström, Daniel

107 C p. 423-432
article
30 On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers Bahar, Varqa Shamsi

107 C p. 52-69
article
31 Open for business: Towards an interactive view on dynamic capabilities Qiu, Xinlu

107 C p. 148-160
article
32 Orchestrating network resilience within humanitarian aid networks Al Adem, Samar

107 C p. 190-203
article
33 Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests Gattermann-Itschert, Theresa

107 C p. 134-147
article
34 Riding the waves or rocking the boat? Benefits and unintended consequences of customer growth strategies Crecelius, Andrew T.

107 C p. 407-422
article
35 Service-dominant logic as mainstream: Integrating apparently disparate marketing paradigms? A response to Moller and Halinen (2022) Brodie, Roderick J.

107 C p. 498-501
article
36 Strategic B2B brand activism: Building conscientious purpose for social impact Kapitan, Sommer

107 C p. 14-28
article
37 Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability Storbacka, Kaj

107 C p. A1-A10
article
38 Text-mining 10-K (annual) reports: A guide for B2B marketing research Cooper, Holly B.

107 C p. 204-211
article
39 The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions Behl, Abhishek

107 C p. 39-51
article
40 The use of ambiguous language in contract adjustment: An empirical study of its impact on interfirm relationship performance Zhao, Danyang

107 C p. 368-382
article
41 Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change Giovannetti, Marta

107 C p. 433-449
article
42 Unveiling professional service providers' willingness to educate: A configurational approach Florea, Dorian-Laurențiu

107 C p. 222-237
article
43 Variance decomposition analysis: What is it and how to perform it – A complete guide for B2B researchers Zaefarian, Ghasem

107 C p. 315-322
article
44 When polychronicity affects salesperson performance: The effects of improvisation, role ambiguity, and sales job complexity Carlson, Jeffrey R.

107 C p. 323-336
article
                             44 results found
 
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