nr |
titel |
auteur |
tijdschrift |
jaar |
jaarg. |
afl. |
pagina('s) |
type |
1 |
AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives
|
Petrescu, Maria |
|
|
103 |
C |
p. 61-72 |
artikel |
2 |
Buffering B2B service failure: The role of customer engagement
|
Sands, Sean |
|
|
103 |
C |
p. 47-60 |
artikel |
3 |
Capabilities supporting digital servitization: A multi-actor perspective
|
Marcon, Érico |
|
|
103 |
C |
p. 97-116 |
artikel |
4 |
Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance
|
Schulze, Anja |
|
|
103 |
C |
p. 198-214 |
artikel |
5 |
Does brand equity matter in small retailers' horizontal strategic alliances?
|
Kim, Changju |
|
|
103 |
C |
p. 227-237 |
artikel |
6 |
Do senior managers hold the keys to unlock innovation and environmental sustainability?
|
Vesal, Mahdi |
|
|
103 |
C |
p. 83-96 |
artikel |
7 |
Editorial Board
|
|
|
|
103 |
C |
p. IFC |
artikel |
8 |
Editorial Board Continued
|
|
|
|
103 |
C |
p. i-ii |
artikel |
9 |
Examining the formation of entrepreneurial resources in emerging market international new ventures
|
Buccieri, Dominic |
|
|
103 |
C |
p. 1-12 |
artikel |
10 |
Innovation intermediaries as collaborators in shaping service ecosystems: The importance of dynamic capabilities
|
Randhawa, Krithika |
|
|
103 |
C |
p. 183-197 |
artikel |
11 |
Managerial ties: How much do they matter for organizational agility?
|
Zhang, Mengru |
|
|
103 |
C |
p. 215-226 |
artikel |
12 |
Managing brand preferences of resellers
|
Gupta, Suraksha |
|
|
103 |
C |
p. 130-145 |
artikel |
13 |
Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management
|
van der Borgh, Michel |
|
|
103 |
C |
p. A1-A6 |
artikel |
14 |
Moving toward autonomous solutions: Exploring the spatial and temporal dimensions of business ecosystems
|
Frandsen, Thomas |
|
|
103 |
C |
p. 13-29 |
artikel |
15 |
Multiple parties behind and across the table: A role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
|
Geiger, Ingmar |
|
|
103 |
C |
p. 170-182 |
artikel |
16 |
The comparative effects of gratitude and indebtedness in B2B relationships
|
Mangus, Stephanie M. |
|
|
103 |
C |
p. 73-82 |
artikel |
17 |
The impact of dynamic capabilities in disrupted supply chains—The role of turbulence and dependence
|
Kalubanga, Matthew |
|
|
103 |
C |
p. 154-169 |
artikel |
18 |
The market-shaping potential of a crisis
|
Pedersen, Carsten Lund |
|
|
103 |
C |
p. 146-153 |
artikel |
19 |
The process of business model innovation driven by IoT: Exploring the case of incumbent SMEs
|
Paiola, M. |
|
|
103 |
C |
p. 30-46 |
artikel |
20 |
Unintentionality in market shaping – A multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom
|
Tóth, Zsófia |
|
|
103 |
C |
p. 117-129 |
artikel |